Improving Customer Communications Masterclass

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DMA Head Office

DMA House

70 Margaret Street

London

W1W 8SS

United Kingdom

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Description

Transform Customer Communications into a business-changing, revenue stream

What does the future for Customer Communications look like? Whether you are in Marketing, IT or Operations, you need to understand how your customers are viewing your communications, and how you can increase their profitability.

At the Customer Communications Masterclass you will hear from leading exponents in information research, layout, design and delivery, all tailored to delivering value for your business.

Targeted at senior marketers, IT and Operations Directors in telecoms, utilities and financial services, this Masterclass provides a forum for learning, discussion and putting into place a strategy for the future.

Agenda:

09.30 – 09.40 – Welcome and agenda

09.40 – 10.20 – The changing behaviour of consumers and how enterprises need to react – Aspire CCS

10.20 – 11.00 – The power of mail in the mix of communications – MarketReach

11.00 – 11.40 – What is a customer journey and how to map it – TLF Research

11.40 – 11.50 - Break

11.50 – 12.20 – Creating an omni-channel environment quickly and easily – GMC

12.20 – 13.00 – Putting new technology into practice – data, create, communicate – GISG

13.00 – Lunch and networking

* Speakers and content are subject to change

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Date and Time

Location

DMA Head Office

DMA House

70 Margaret Street

London

W1W 8SS

United Kingdom

View Map

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