Improving Customer Communications Masterclass
Friday, October 14, 2016 from 9:30 AM to 1:00 PM (BST)
Transform Customer Communications into a business-changing, revenue stream
What does the future for Customer Communications look like? Whether you are in Marketing, IT or Operations, you need to understand how your customers are viewing your communications, and how you can increase their profitability.
At the Customer Communications Masterclass you will hear from leading exponents in information research, layout, design and delivery, all tailored to delivering value for your business.
Targeted at senior marketers, IT and Operations Directors in telecoms, utilities and financial services, this Masterclass provides a forum for learning, discussion and putting into place a strategy for the future.
09.30 – 09.40 – Welcome and agenda
09.40 – 10.20 – The changing behaviour of consumers and how enterprises need to react – Aspire CCS
10.20 – 11.00 – The power of mail in the mix of communications – MarketReach
11.00 – 11.40 – What is a customer journey and how to map it – TLF Research
11.40 – 11.50 - Break
11.50 – 12.20 – Creating an omni-channel environment quickly and easily – GMC
12.20 – 13.00 – Putting new technology into practice – data, create, communicate – GISG
13.00 – Lunch and networking
* Speakers and content are subject to change