Enjoy discovering new wines, beers, spirits?
Enjoy international travel?
Explore career opportunities in the beverage alcohol industry.
During this day-long seminar experts will provide an overview of the multi-billion dollar imported beverage alcohol industry; the job opportunities and how to establish your own import agency. If you are a collector, you will learn how to bring those great tasting discoveries found while aboard home to stock your cellar while minimizing the costs.
During the day, you will learn:
Where to find new and interesting wines, spirits and beers
How to start your own successful import agency
Determining the best strategy for new product development
How to negotiate with suppliers Marketing channels - which are the best for you and your suppliers
Opportunities as a Consignment and/or Private Stock Agent
Employment opportunities in the beverage alcohol industry
A light lunch will be served.
How products are priced
Agent commissions and promotional allowances
Dealing effectively with the LCBO
Selecting the right products for today's market
How the LCBO selects products and how to increase your chance of success
Vintages - a lucrative market
Determining the best strategy for a new product launch
Working with LCBO wine consultants - how to find an sales support at store level
Working with the media
Other provincial markets: Privatization, Options & Opportunities
AS AN ADDED BONUS Apart from the written material provided at the seminar, those attending will be provided with 30 Days of post-seminar online consulting.
Charles Steven is the principal of CS TRENHOLME & ASSOCIATES - an international Sales & Marketing Consulting firm supporting the beverage alcohol industry. He has been involved in all facets of agency management, supplier relations and he also assists with LCBO negotiations. He is a consultant to the French, German, Italian, Spanish, South African, Australian and Mexican governments as well as a number of important wine producing firms. Since first offering this seminar in 1993, many attendees have gone on to careers in the imported beverage alcohol industry.
Rave reviews from industry professionals
It is refreshing to see new people excited to get into our industry. I think your seminar provides a valuable tool and service in the Ontario wine industry.
- Alex Patinios – President Dionysus Agencies
Thank you once again for an informative information session.
- Alanna Bailey – Product Manager LCBO VINTAGES - Toronto
I enjoyed the seminar both from a professional and personal perspective. From a professional perspective, I have been thinking that this type of seminar would provide a very good introduction for newcomers to the industry on who our biggest customer is and how they, work. I think this would be valued added not just for Sales and Marketing folks (your typical target) but for Operations side people as well.
-Doug Saunders - Director, Supply Chain, Vincor Canada (A Constellation Company) - Toronto
It was a great learning experience for me, and I thank you for the opportunity. You do an excellent job with your presentation.
- Gilberto Bojaco - President - Canadian Association of Professional Sommeliers
The "refresher" was actually quite worthwhile. Some of the material Steven covered 7 years ago when I attended in Toronto resonated better now that I have had more exposure to the industry. The material generated some new thoughts for me. A great day...well done!
- Bill Ellis – President, National Capital Sommelier Guild - Ottawa
Cancellations are accept until October 21st 11:59pm for a Full Refund. After this date, a refund of the fee paid less $150.00 will be paid. No refund will be provided to cancellations after October 31st 11:59pm or No Shows. In lieu of a refund, paid attendees may choose to leave their fee on deposit and attend the Spring 2017 session.