Impact Growth Workshop: Branding and Marketing Best Practices

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Southside Theater at The Fort Mason Center for Arts and Culture

Fort Mason

2 Marina Blvd.

San Francisco, CA 94123

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Impact Growth Workshop: Branding and Marketing Best Practices

Companies and organizations in the impact space face unique branding and marketing challenges. You’re not only trying to achieve your goals for growth, you’re also working to create real social change. How do you do both while remaining true to your organizational mission and values?

Explore the answers to these questions and more at the Impact Growth Workshop and discover the best practices for branding, marketing, and design for social impact organizations today. This half-day event takes place Tuesday, October 22nd at the Fort Mason Center for Arts and Culture just before the kickoff of SOCAP19.

Led by JB Media Group, the B Corp Certified digital marketing agency that has served as SOCAP’s marketing partner since 2015, the Impact Growth Workshop will feature a variety of marketing, branding, digital advertising, and media experts with deep experience in the impact sector.

Breakout sessions will offer valuable insights and actionable takeaways on a variety of topics including impact media, branding, content marketing, content strategy, digital advertising, design, and marketing analytics.

What You’ll Learn

  • How to help launch a movement (and why it is becoming crucial for impact brands to do so)

  • How B Corps can market their impact

  • The challenges and opportunities of impact storytelling (featuring insights from top journalists covering the space)

  • Ethical marketing tactics for social impact organizations in the age of GDPR & CCPA

  • How to implement and scale impact-focused solutions

  • Marketing analytics: the realities of tracking and reporting in today’s regulatory environment

  • Impact design tips offered by graphic designers and UX experts

Confirmed Speakers and Panelists

  • Anthea Kelsick, B Lab

  • Simon Mainwaring, We First Branding

  • Eric Nee, SSIR

  • James Militzer, NextBillion

  • Catherine Cheney, Devex

  • Jen Boynton, B Targeted Marketing, Formerly TriplePundit

  • Thomas Cumberbatch, Godzspeed Communications

  • Wendy Fong, Lead Designer at Exygy

  • Lindsay LaShell, Diamond and Branch

  • Nicolette Stosur-Bassett, Do It Better Design

  • Justin Belleme, JB Media Group

  • Mandy Gardner, JB Media Group

  • Tara Mele, JB Media Group

  • Laura Sanders, JB Media Group

Who Should Come?

  • B Corps, social impact ventures, and nonprofits

  • Marketing professionals and agencies

  • Graphic designers

  • UX designers

  • Social impact consultants

  • Impact focused journalists and storytellers

Event Schedule and Session Info

8:30 am - Registration Begins

9 am - Event Kickoff by Justin Belleme

9:10-9:40 am - Keynote - Simon Mainwaring - We First Branding

How to Turn Your Brand Into a High-Growth Movement

The marketplace is too crowded today to build your business on your own, and there is too much noise to cut through. In order to accelerate growth, create heat around your brand, and take your company to the next level, your brand must become a movement. It must become a collective effort by everyone in your community, from suppliers to employees to customers, to promote your brand and its products. Simon Mainwaring, Founder & CEO of We First and a New York Times bestselling author, will explain exactly how to do that so that it's not just you building your business, but everyone who touches your brand.

9:50-10:50 - Session 1

  • Southside: Impact Media and Communications Panel (James Militzer from Next Billion, Catherine from Devex, Jen Boynton from TriplePundit, Eric Nee from SSIR)

  • Branding Workshop by Simon Mainwaring of We First Branding

Best Practices In Movement Making

You want your brand to become a movement but where do you begin? How do you define your purpose? How do you integrate it within your culture? How do you rally consumers around it? In this collaborative workshop, We First CEO, Simon Mainwaring will walk you through best practices and insights learned through their work with top purpose brands to drive business growth and positive impact.

  • Marketing Panel: Content Marketing - Audiences and Targeting

11:00 - 12:00 - Session 2

  • Southside: Human Centered Design at Scale Workshop by Exygy

Human Centered Design at Scale

Exygy is a digital innovation studio committed to using human centered design to craft solutions to pressing social problems. Learn from Exygy designers, product developers, and local government stakeholders about how we scaled these design principles while expanding an affordable housing platform beyond San Francisco, into a resource for the Bay Area.

  • Branding Workshop by Thomas Cumberbatch of Godzspeed Communications

  • Marketing Workshop: Content Marketing - Strategy and Implementation by JB Media - Content Marketing Strategy

12:10-1:10 pm - Session 3

  • Southside: B Corp Impact Marketing Panel by Anthea Kelsick of B Lab

  • Impact Design and Branding Panel

  • Marketing Analytics Panel: Tracking and Reporting

The schedule will be updated to include panelists’ names and session titles and descriptions as details are finalized.

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Date and Time


Southside Theater at The Fort Mason Center for Arts and Culture

Fort Mason

2 Marina Blvd.

San Francisco, CA 94123

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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