Are you interested in gaining a better understanding of your clients, customers and stakeholders?
Would you like to create products or services that people love?
Join us for Impact and Intent, a half-day experience that will help you focus on the things that matter most to achieving your goals.
There is nothing more frustrating than seeing a challenges, but being unable to define a clear path to a solution. By working through the Impact Canvas, you will learn how to stop guessing and focus on the most impactful tasks.
This workshop will teach you:
-- How to truly understand the needs of your client, customer or stakeholder
-- How understanding a client helps you create useful products and solutions
-- How to prioritize projects and tasks internally to have the most impact
We’ll go beyond the basics and dive into your challenges. You will learn how to have structured conversations that guide you to real, impactful solutions. And for each potential solution, you will learn how to analyze the benefits, expected outcomes and stakeholder motivations.
Who should attend:
-- Community leaders and politicians - Do you understand the needs of the people you are representing?
-- Nonprofit leaders - When was the last time you asked the people you serve how you were doing for them in person?
-- Business owners - What are your customer's motivations to buy your product?
-- Software designers and product managers: What motivations do users have to use your products?
-- Board members - What outcomes could possibly happen from the decisions you make?
-- Inventors - Have you talked to the people who would use your new invention?
The impact canvas helps organizations identify challenges and create solutions by asking:
-- What will be the impact of the decisions you make?
-- How are you going to measure the solution?
-- Who is going to be affected both inside and outside of the organization?
-- What constraints exist that would affect implementation of a solution?
About the Presenter:
Trace Steffen is the co-founder of HowFactory, a former educator, Certified Agile Product Owner, Scrum Master and creator of the Impact Canvas. HowFactory was the first Iowa company to take the stage at TechCrunch Disrupt Startup Battlefield, and was named Silicon Prairie News’ New Startup of the Year in 2015.
Networking opportunity immediately to follow the workshop.