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Immersing in the Concepts, Tools and Apps for Effective Digital Business
Fri, Apr 7, 2017, 9:00 AM – Sat, Apr 8, 2017, 5:30 PM IST
With the huge and ever-growing numbers who have already gravitated towards doing activities like sharing personal experiences with their network to browsing the net for information and news or getting on to it for transacting business, the domain of digital business and online marketing is today at least as important as traditional marketing. In addition to Marketing and Business Development, Customer support, HR & PR are some of the other functions which have been able to leverage this medium for heightened productivity and effectiveness.
Engaging, interacting, displaying, advertising and transacting in the digital world is a different ballgame when compared to doing those very same things in the more conventional brick-and-mortar world. The traditional 4Ps of marketing have morphed to a rather different set of precepts in the world of online marketing. Given the huge number of sites, social media pages, posts as well as products and services present on the world wide web, merely putting up a site or a page in a social media network and hoping for people, particularly the target audience, to stop by and browse would be an unrealistic expectation, leading to bitter disappointment soon enough.
Given the relative newness and the dynamic, rapidly evolving nature of the domain, very few functional managers and professionals today, have either a theoretical grounding or enough hands-on learning about how to be effective in the world of digital business. Business schools seldom dive into this domain and most organizations, grappling with the tools, apps and techniques needed to make a mark, find it all quite disruptive and difficult to grapple with.
Program Overview [ Paid Program for Participants ]
This program is targeted at functional managers and professionals in the areas of Marketing, Business Development, Customer Support, HR & PR as well as Owners and COOs of small and medium businesses.
It is designed to equip participants with the key concepts of Online Marketing, Social Media Engagements and Digital Business as well as familiarise them with the tools, techniques, apps and methods for effective usage of the concepts learnt, in line with their organisation’s or department’s strategic goals and objectives.
Key Takeaways for Participants:
1. Understanding the concepts of digital business, including social media engagements and the points of similarities and dissimilarities with conventional business concepts.
2. Understanding the whole spectrum of tools, techniques, apps and methods available for online marketing, contextual advertising, social media engagements and digital business overall.
3. Understanding how to deploy this, optimally and effectively, for their businesses, in line with their organisational and departmental goals and objectives.
Register now by taking the jump to the registration form directly.
Visit the Program Page on the Digital CRM Site for more details & Registration
Are there ID requirements or an age limit to register for the program?
This is for managers, professionals & executives so any adult, male or female, who fits that profile can register.
What can/can't I bring to the event?
Laptops, tablets or smartphones which can connect to the Internet or to Wi-fi.
Where can I contact the organizer with any questions?
Email to the email ID mentioned, mention your contact co-ordinates and we will get back to you.
Is my registration/ticket transferrable?
Normally not. In case of change of person, it is advisable to register again & cancel the old registration. However, in case of certain extraordinary circumstances or contingencies, we'll consider this.
Can I update my registration information?
Yes. Bookmark the link shown to you when you complete the registration process and you can use that to go back and edit details afterwards.
What is the refund policy?
In case the program is cancelled for any reason, refunds will be processed automatically. In other cases, refunds for cancellation of registration would be processed till two weeks before the program start date. In case of rescheduling for any reason, confirmed attendees will be offered the option of either confirming for the rescheduled dates or cancelling their registration and obtaining a full refund.
The name on the registration/ticket doesn't match the attendee. Is that okay?
Refer to query "Is my registration/ ticket transferable", above.