Igniting Innovation Through Empathy

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Wolf Group @ The Wolf Den

10860 Kenwood Road

Cincinnati, OH 45242

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Expert Training from the Wolf Group:

Igniting Innovation through Empathy

Deep Empathy Training and the Design Thinking Process

Continual Innovation is crucial for companies and organizations to not only grow business, but to sustain!

Innovation Efforts often fall flat, failing to build business because they lack a critical component – passionate buyers.

This highly interactive, innovation workshop will help you break through to the Big Ideas by experiencing new tools that show you how to nudge aside assumptions to go deep into human understanding. Importantly, you’ll also learn how to bring the new skills into your innovation process.

Delivering Innovation that ignites passion in your buyers!

Empathy is crucial to any innovation effort. The common definition of empathy is incomplete. True empathy is more than just imagining someone’s experience, it is about choosing to have an experience that puts you in touch with the mind, heart and gut of the matter, including subconscious motivations.

Through case studies, proprietary self-awareness and empathy exercises, cognitive science tools, and the Design Thinking Model you and your team will take away tools to deliver break-through innovation for your organization.

In this fully packed 2-Day workshop you will:

  • Sharpen your innovation skills through personal discovery

  • Enhance your creativity and innovation expertise with hands-on experience

  • Understand Consumer/Client 360 – including retail / selling environment

  • Apply concepts to a real life situation in small group collaboration

Come on your own or bring your team of 4+ for group discounts.

Your Innovation Guide

Jandie L. Lane

Jandie has led hundreds of innovation workshops for Fortune 100 companies, non-profits, teams and individuals around the globe. She leverages her background in behavioral psychology, sociology, neuroscience and a 25-year career leading client-side innovation within Procter & Gamble (P&G).

Jandie uses tools and approaches from a variety of fields including Psychology, Design Thinking, Improv, Sensorial Exploration, The Grove Strategic Visioning and Graphic Facilitation. She has a degree in Psychology with advanced training in Stanford University’s Design Thinking, IDEO Innovation training and Innovation Facilitation from the Creative Problem Solving Institute (CPSI).

See Jandie's Bio Here

Who Should Attend?

Those working in the following areas:

  • Innovation

  • Research & Development

  • Consumer insights

  • Retail Innovation

  • Discovery

  • New Business Development

  • Marketing

  • Products Researchers

  • Technology

  • Customer Solutions

  • Corporate, Business or Brand Strategy

Powerful insights come from making a choice to have an open mind, to bring an open heart, and to seek a gut level understanding of consumer needs in order to uncover the meaningful and lasting insights that often go undiscovered. We teach your team tools to explore multiple layers of meaning, providing you with rich, empathic understanding into human insights.You will come out of this experience personally changed, with a greater level of self-awareness, deep insight and innovation skills.


  • 2-Day workshop

  • March 13 and 14, 2018

  • 9:00am to 5:00pm (EST) each day

  • Cincinnati, Ohio at the Wolf Group's Innovation Den

  • $1,275 early discount per person before February 19 (use code EARLYBIRD2)

  • $1,500 regular fee, per person - February 19 or later

  • Fees include lunch, drinks and snacks both days

  • Fees include all workshop materials

  • Dress = Business Casual

  • Check Hotel Suggestions here: http://www.wolfgrp.com/wolf-group-clients.html (*See important logistics note at the end)

Agenda March 13 and 14, 2018

Day 1 (9:00am – 5:00pm)

  • Design Thinking Model

  • Innovation through Empathy

  • Innovation Consumer Sensing Interviews

  • Insights Recipe

  • Ideation

Day 2 (9:00am – 5:00pm)

  • Concept Writing

  • Innovation Rough Prototyping

  • Consumer Feedback Loop

  • Innovation Refinement

Discounts available for teams of 4+ from the same company/organization - contact Jandie to discuss-- email: jandie@jandielane.com or phone: 01.513.476.6795

Do You Have Any Questions About the 2-Day Event? Click Here to Find Out More!

Wolf Group Cancellation Policy:

Cancellation by February 20, full refund, minus $125 processing fee. Cancellation February 21 - March 2, 50% refund, minus $125 processing fee. Cancellation after March 2, no refunds available (However, 50% of the cost can be applied to a future Wolf Group workshop) Note: Cancellation handled outside the Eventbrite site.

Please contact Natalie for any cancellation questions.Npoppen@wolfgrp.com

*Important Logistics

*Note, we want to make sure the workshop is rich and rewarding, allowing you to fully experience the benefit of the exercises and the Innovation Model. For that, we need a minimum number of participants. Until final confirmation to you that our minimum has been met, please DO NOT book nonrefundable airfare or travel arrangements. If the event is cancelled for any reason we will refund 100% of your ticket. Thank you!

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Wolf Group @ The Wolf Den

10860 Kenwood Road

Cincinnati, OH 45242

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