Igniting Change :  Design, Fashion, Innovation

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Igniting Change : Design, Fashion, Innovation

Reconnecting with industry and create new conversations surrounding design, lifestyle / action sports, and innovation.

By Group Y

When and where

Date and time

Wednesday, March 22 · 6:30 - 9:30pm PDT


Festival of Arts - Forum Theater 650 Laguna Canyon Road Laguna Beach, CA 92651

Refund Policy

Contact the organizer to request a refund.

About this event

  • 3 hours
  • Mobile eTicket

LCAD (Laguna College of Art & Design), in partnership with Group Y, welcomes Ryan Hitzel of Roark and Jesse White of Whitespace to share their stories and creative history with you.

Join us for an in-person gathering as we reconnect with industry and create new conversations surrounding design, lifestyle / action sports, and innovation.


Ryan Hitzel - CEO & Founder, Roark

Jesse White - Creative, Whitespace



$35 - Event access to the talk, networking, and apps/drinks ($40 at the door)

*Special rates available to Companies who bring 5 employees or more

**LCAD Students & Alumni - email for special promo code


6:30pm Check In, Networking, Apps & Drinks, LCAD student exhibits

7:15pm – 8:45pm Intro & Speakers

8:45pm – 9:30pm Follow up Networking & Drinks

* Times are Pacific Standard Time (PST) / Subject to change

** Portion of the event will be OUTSIDE (RAIN OR SHINE) so please dress for cooler weather


Ryan Hitzel is the Founder and CEO of the adventure lifestyle brand, Roark. The fast-growing and critically acclaimed apparel company is distributed globally - building gear for the road less traveled with purpose and style in mind. The collections are inspired by far-flung destinations with a focus on culture and gear that meets the demands of rigorous adventure. Rooted in travel and surf, the chase for a character named Roark began in 2011 and has culminated with the 2022 release of a pictorial guide to the world entitled “Roaming,” published by Rizzoli.

Before founding Roark, Ryan began his career as a graphic designer in Action Sports apparel before moving into Advertising as an Art Director. During his time at Deutsch LA as a Creative Director, he worked on many high-profile campaigns winning awards for his work on brands like Volkswagen.

Ryan has drawn much of his inspiration from adventurism, fine art, global culture, and the many places he finds himself in between chasing waves – often off the beaten path. The stories of wanderlust passed on to him in the sand as a kid remain the impetus of the hunt for Mr. Roark. Today, Ryan resides in his hometown of Laguna Beach with his wife Dianne, son Henry and daughter Claire.


Jesse White is a creative director with diverse experience and a track record of success. His unique skillset- product design, advertising, and marketing - was honed over a long-standing career as the brand manager for Olympic snowboarder Shaun White. Previous partners include Target, Oakley, Ubisoft gaming, and Burton Snowboards. Jesse recently launched Whitespace Snowboards, Shaun’s namesake brand, reigniting their longstanding and successful partnership. As a snowboard, outerwear, and accessories brand, Whitespace is focused on developing best-in-class products while driving broader awareness of the positive physical and mental aspects of the sports.


Hashtag: #LCADGroupY

Twitter: @LCAD @GroupY 

Instagram:  @LagunaCollege @GroupY 

Facebook: @LagunaCollege @GroupYnetwork

Linkedin: @laguna-college-of-art-and-design @group-y

Powered by Group Y

About the organizer

Organized by
Group Y

Founded in 2006, Group Y is the original and leading collective of professionals focused on Youth Marketing, Lifestyle and other progressive and expressive cultures. Our mission is to intersect influencers across industries and ignite ideas that inspire the current and next generation leaders and decision makers.

Leveraging events, outreach, content and consultation, Group Y takes the work out of networking and strengthens the areas where industries overlap.


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$35 – $40