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Ignite and Propel Your Business. Become a Brand Driven Organization!

BMA Carolinas

Thursday, October 19, 2017 from 11:30 AM to 1:00 PM (EDT)

Registration Information

Registration Type Sales End Price Fee Quantity
BMA Member 1d 1h 19m $20.00 $0.00
Non-Member 1d 1h 19m $40.00 $0.00
Event Sponsorship   more info 1d 1h 19m $200.00 $0.00
Premier Event Sponsorship   more info 1d 1h 19m $400.00 $0.00

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Event Details

Richard Gripp
Certified Brand Strategist and President, Ignite LLC

Ignite and Propel Your Business. Become a Brand Driven Organization!

Learn how to use become a brand-driven organization. The presentation will cover the following:

- A Brand driven culture is your Engine
- Brand vs Branding (a pivotal distinction)
- Great Brands are built from the inside/out
- Take your business to the next level, propelling profitability & company value
- Increase customer loyalty
- Make your competition irrelevant by owning your competitive category
- Attract & retain the best employees
- Bring all of your employees on point
- Elevate your business in a game changing way


Richard Gripp is a successful corporate executive and entrepreneur. His 40+ years of experience in marketing, sales, and company leadership roles equip him with a deep understanding of business, while his work with small to blue chip accounts gives him insight into the vision and challenges of top executives.

One of only a few Certified Brand Strategists in the country, Richard understands the transformational and propelling power of a master brand. He defines brand from a different and higher perspective than from the traditional marketing perspective. He believes that a successful master brand (the brand of the organization itself) lives up to, and communicates the core distinction of the business – its compelling promise – and its unique mission to the world. By doing so it inspires, compels, and creates a powerful ripple effect and growth. He also understands that when a business grows and prospers through intentional brand development practices, so do the lives of its employees, their families, and the greater community.

This zeal to help people and companies become better versions of themselves drives Richard’s innovative work as the President of Ignite LLC. He is active in public speaking and causal community citizenship, serving as: a board chair for the Indiana-Ohio American Red Cross, a supporter and advisor for the Fort Wayne Rescue Mission, a board/committee member for the Fort Wayne Center for Learning, an advisor and board member for the Philharmonic Youth Symphonies, an advisor for Fort Wayne SCORE, and an active member of Rotary International.

Through Ignite and its best of class resource cloud, Richard has served a wide range of businesses from local to international – small to large – entrepreneurial to established. His purpose is to see companies (and people) ignite and become empowered through brand driven practices. By doing so they fly higher and ultimately fulfill their own purpose.

Connect with Richard on LinkedIn and follow Ignite LLC on Twitter and Facebook.

Have questions about Ignite and Propel Your Business. Become a Brand Driven Organization!? Contact BMA Carolinas

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When & Where

Byron's South End
101 W Worthington Ave
Charlotte, NC 28203

Thursday, October 19, 2017 from 11:30 AM to 1:00 PM (EDT)

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BMA Carolinas

The Business Marketing Association is the leading professional resource for B2B marketers and communicators. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.

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Ignite and Propel Your Business. Become a Brand Driven Organization!
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