IGNITE! 2022: An Experience Equation

IGNITE! 2022: An Experience Equation

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$129 – $214

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NKU College of Informatics Digitorium

Griffin Hall

Nunn Drive

Highland Heights, KY 41076

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IGNITE! is back in person with a tight agenda full of insights, inspiration, and interaction on An Experience Equation: CX + EX = TX! Join!

About this event

View the IGNITE! 2022 Conference Website

In the world of marketing, we talk and think a lot about brand value, brand promises, brand architecture, and voice. We discuss who owns it and how to shape it. There’s general consensus that a brand does not exist independent of customer perception and the human assets that bring it to life. In fact, it’s not the company at all that owns the brand – it’s the people who experience it.

That’s what’s behind the concept of Total Experience – the full spectrum of how people, whether internal or external, experience and interact with your brand and company. The set of elements that make up that Total Experience is complex and far-reaching, including systems, processes, and technologies that support Employee Experience and Customer Experience.

We’ve all seen first-hand the disruption of supply chains these past years. All it takes is one jolt to the system, and the ramifications reverberate throughout the rest of the chain for a long time to come. The same is true in the Total Experience chain. One small change - even a well-intended improvement for customers or employees - can have a big impact on the Total Experience.

Today’s tight labor market means that the employees you depend on to deliver a great Customer Experience have many options when a company doesn’t serve up a great Employee Experience. This year’s IGNITE! Conference focuses on the equation of Employee Experience + Customer Experience = Total Experience. Or should the plus sign be a multiplier? Let’s discuss.

Our eight-hour in-person conference will feature speakers focused on the internal and external elements that add to or enhance Total Experience. From design, development, and data, to content, conversion, and community, our program covers what it takes to build an adaptive and resilient brand that delivers on Total Experience.


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