$75

IFD Master Workshop: Building your Product Line Plan with Christine Cowan

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Creative Capital Design

1231 Northwest Hoyt Street

#304

Portland, OR 97209

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Refunds up to 1 day before event

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The most important part of any business is a solid plan. It is critical to have a line plan that represents your product offering and brand vision in a meaningful way. Learn how to build a successful line plan with Christine Cowan, a product and merchandising expert with over 21 years of experience in the sports and fitness industry working at Nike. Now a partner at DIG360, a retail and brand consultancy where she focuses on bringing innovation and go-to-market strategies to her clients, Christine is also the founder of Vessel Botanic, a local brand selling sustainable succulent and cacti arrangements for indoor use. In this workshop, she will cover how to identify your consumer and how to conduct research on consumers and your competition. Learn the basic principles of product creation and merchandising and how you can translate consumer insights into product solutions. Discover the steps to create and implement a solid line plan and how to evolve that plan into a long-range strategy for success.

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Date and Time

Location

Creative Capital Design

1231 Northwest Hoyt Street

#304

Portland, OR 97209

View Map

Refund Policy

Refunds up to 1 day before event

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