May 14, 2013
If You Build It, They Will Come: Launch Your Book With Low-Cost Community Building and On Line Marketing Initiatives with Kellie Cellia, Marketing Communications Manager, Publishing, Walden Media/Walden Pond Press
It's no secret: authors are increasingly expected to carry the weight of their books’ promotional efforts. But a full-fledged marketing campaign can run into thousands of dollars and more, leaving few options for those with smaller budgets. That said, community building and social media offer effective ways for authors to build buzz and promote themselves and their books inexpensively and efficiently. In this workshop, learn how to establish relationships with book bloggers and tastemakers, utilize social networks to build buzz, and create your own online marketing campaigns.
Kellie Celia has worked in a marketing and editorial capacity for the publishing arm of film production company Walden Media for the past seven years. Notable book buzz-building campaigns on which Kellie has worked include Breadcrumbs by Anne Ursu, Platypus Police Squad by Jarrett J. Krosoczka, The Fourth Stall by Chris Rylander, The Hero’s Guide to Saving Your Kingdom by Christopher Healy, the Guys Read series edited by Jon Scieszka, and Newbery-Honor winning Savvy by Ingrid Law. (www.walden.com)
Please note that you do NOT need a PayPal account to pay online; PayPal will accept your credit card without setting up an account.
Walk ins: although we do accept walk ins, events often sell out so pre-registering is recommended.
Event details: Doors open at 7.15pm. Seating is limited to the first 70 people, including seats sold by check.
Late arrivals: if you are pre-registered and you have not checked in by 7:25pm, we reserve the right to assign your seat to someone else.
To pre-register by check, please list which event you are attending, make the check payable to SCBWI Metro NY, and mail to: SCBWI Metro NY, PO Box 1475, New York, NY 10276-1475. In order not to overtally, we will only accept checks that arrive before Mar 3. After that checks will be returned.
Last minute changes: please check the calendar closer to the event in case of unforeseeable last minute changes.
Refunds will only be considered 24 hrs. prior to this event,