$25 – $1,500

If So, What? Art and Design Event

Event Information

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Date and Time

Location

Location

Palace of Fine Arts

3601 Lyon Street

San Francisco, CA 94123

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Refund Policy

Refund Policy

No Refunds

Event description

Description

If So, What? is an immersive event where an international art fair meets a pioneering music festival, complete with cutting edge innovation projects and a host of talks by leaders in the fields of technology, art, and design. Buy your tickets now to experience revolutionary virtual and augmented reality projects, interactive media installations, keynotes and panel discussions on everything from cryptocurrency to big data and the future of online platforms, and showrooms and exhibitions by galleries and curators from around the world.

Join us for the first-ever edition of If So, What? at the San Francisco Landmark Building Palace of Fine Arts in San Francisco, April 26–29, 2018.

This four-day fair will take place at the same time as StARTup Art Fair SF, Art Market SF at Fort Mason and the Decorator Showcase House. All events are in walking distance to each other. In addition a free shuttle will connect all venues starting from Friday to Sunday, between noon–7pm. The shuttle leaves every 40 minutes from each venue.

Full program details ifsowhat.com


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Show Days & Hours

VIP Opening, Thursday, April 26, 03-09pm
Friday, April 27, 12–09pm
Saturday, April 28, 12–09pm
Sunday, April 29, 12–06pm

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General Admission

All tickets are non-refundable. Student/Senior discounts available.

Single Day Pass - $36.00–$45.00
Multi Day Pass - $64.00–$80.00
Music Pass - $25.00


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Exclusive VIP Tickets

Your purchase of Black Card VIP and Patron's Circle VIP tickets will support Art in Action, artinaction.org. Empowering children through art education

Art Enthusiast - $175

  • Exclusive VIP Opening: April 26, 2018, premier ticket, exclusive early preview starting from 5pm
  • Unlimited entry for all show days
  • Part of the ticket sales will be donated to support Art in Action (every student deserves art).

Patron's Circle VIP - $500

  • Exclusive VIP Opening: April 26, 2018, premier ticket, exclusive early preview starting from 4pm
  • Unlimited entry for all show days
  • Access to exclusive VIP program
  • Part of the ticket sales will be donated to support Art in Action (every student deserves art).

Black Card VIP - $1,500

  • Exclusive VIP Opening: April 26, 2018, premier ticket, exclusive early preview starting from 3pm
  • Unlimited entry for all show days
  • Premier seating for global panel discussions
  • Access to exclusive VIP program
  • Champagne and high tea on April 26, 2018 at 3pm
  • Part of the ticket sales will be donated to support Art in Action (every student deserves art).


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SPECIAL EVENTS & JOINT PASSES


CODAME WORKSHOP

Daily Workshops from April 27–29, 12–02pm, $145 per workshop participant ($99 tax deductible)

  • Create art with machine learning and Artificial Intelligence? Join Art and Technology Not-for-Profit CODAME for a 2 hour workshop to learn about DeepDream and AI technologies to create new forms of art. Workshop will be held by Jamaican-born interaction designer and artist Gary Boodhoo from 12.00-2:00pm at the Palace of Fine Arts. Participation is limited to 20 people. Artworks created by workshop participants will be showcased at If So, What? and at the annual CODAME ART+TECH Festival.


stARTup Art Fair + If So, What

One Day Pass - $42.00, April 27–29, 2018

  • stARt Art Fair and If So, What? have come together to share two totally unique events in one immersive weekend celebrating art, design, and technology.
  • A $53 value, this combined ticket is 20% off the regular admission price for both fairs. Our venues are within walking distance of each other, and we’ll have a free shuttle running between the fairs. Visit both events in one day or make a weekend of it exploring a different fair each day to celebrate 4 days of art in San Francisco.


stARTup Art Fair + If So, What

Multi-Day Pass - $80.00, April 27–29, 2018

  • stARt Art Fair and If So, What? have come together to share two totally unique events in one immersive weekend celebrating art, design, and technology.
  • A $100 value, this combined ticket is 20% off the regular admission price for both fairs. Our venues are within walking distance of each other, and we’ll have a free shuttle running between the fairs. Visit both events in one day or make a weekend of it exploring a different fair each day to celebrate 4 days of art in San Francisco.


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FAQs

Are there ID or minimum age requirements to enter the event?

Children 12 and under have free admission when accompanied by an adult. As a safety precaution, all children need to be accompanied by an adult all the time. Valid ID must be shown with all discounted tickets.

What's the refund policy?

All purchases are non-refundable and cannot be transferred to future events.

Will the Single Day pass give me access to music and speakers?

Absolutely. The Single Day Pass will give you access to the speaker and music program of the day selected.

Will the evening music pass give me access to art and design?

Absolutely. While the speaker program ends before the music program begins in our Piazza, the art and design exhibitions are open for visit throughout the evening.

Will there be tickets for purchase at the door?

We highly encourage to purchase advance tickets to avoid long waiting lines. No cash sales and discounts will be available at the fair: card payments only.


For school group enquiries, please email: info@ifsowhat.com




  • Kevin Abosch

    Kevin Abosch

    KevinAbosch.com

    Artist, Ontologist, Futurist

  • Steven Aldrich

    Steven Aldrich

    GoDaddy

    CPO

  • Patrick Baron

    Patrick Baron

    Ambisafe

    CEO

  • Susan Sayre Batton

    Susan Sayre Batton

    San Jose Museum of Art

    Executive Director

  • Drew Bennett

    Drew Bennett

    Facebook Artist in Residence Program

    Founder & Director

  • Natalia Bertotti

    Natalia Bertotti

    Artist

  • Marcelo Garcia Casil

    Marcelo Garcia Casil

    Maecenas

    CEO

  • Satjiv Chahil

    Satjiv Chahil

    Swarovski

    Silicon Valley Advisor

  • Eleesa Dadiani

    Eleesa Dadiani

    Dadiani Fine Art

    Director

  • Will Decker

    Will Decker

    Plug and Play Tech Center

    VP Brand & Retail

  • Sara Fitzmaurice

    Sara Fitzmaurice

    Fitz & Co

    President

  • Steffen Ganz

    Steffen Ganz

    Porsche Design

    Studio F.A. Porsche

  • Michael Garlington

    Michael Garlington

    Artist

  • David Gryn

    David Gryn

    Daata Editions

    Founder & Director

  • Amanda Horn

    Amanda Horn

    Nevada Museum of Art

    Director of Communications

  • Jess Houlgrave

    Jess Houlgrave

    Codex Protocol

    Co-Founder

  • Naut Humon

    Naut Humon

    Founder & Director

    Recombinant Media Labs

  • Ajay Kapur

    Ajay Kapur

    California Institute of the Arts

    Associate Dean

  • Roman Kraeussl

    Roman Kraeussl

    University of Luxembourg

    Professor for Art-Finance

  • Nick Lynch

    Nick Lynch

    Lynchini

    Founder & Director

  • Jacob Pabst

    Jacob Pabst

    CEO

    Artnet

  • Olivier Pechou

    Olivier Pechou

    Puiforcat & Saint Louis

    VP Americas

  • Jennifer Raiser

    Jennifer Raiser

    Author

    Burning Man: Art on Fire

  • Maya Razon

    Maya Razon

    Google

    Executive Development

  • Larry Rinder

    Larry Rinder

    Berkeley Art Museum & Pacific Film Archive

    Director

  • Carrie Scott

    Carrie Scott

    Carrie Scott & Partners

    Founder & President

  • Meredith Tromble

    Meredith Tromble

    San Francisco Art Institute

    Associate Professor

  • Chris Vroom

    Chris Vroom

    CEO & Founder

    Collector IQ

  • Julia Wainwright

    Julia Wainwright

    CEO

    The RealReal

  • Kira Wampler

    Kira Wampler

    art.com

    CEO

  • Danielle Wohl

    Danielle Wohl

    Danielle Wohl Art Advisory Services

    Founder

  • Dr. Jay Xu

    Dr. Jay Xu

    Asian Art Museum

    Director & CEO


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Date and Time

Location

Palace of Fine Arts

3601 Lyon Street

San Francisco, CA 94123

View Map

Refund Policy

No Refunds

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