Free

Identify Your Ideal Market Position to Grow Faster

Event Information

Share this event

Date and Time

Location

Location

Harvard Ed Portal

224 Western Avenue

Allston, MA 02134

View Map

Event description

Description

B2B growth is hard to achieve! Many new companies make it harder by not collecting market data on their ideal buyer and positioning strategy.

The key to new market launches or early sales growth is rapid, intentional-testing of buyer interest.

In this workshop you will learn how to:

  • Build a unique value proposition for your product or service that can be tested in the market

  • Develop a set of prospecting campaigns to test interest by market segment and buyer role

  • Evaluate the quality of first meetings generated by your prospecting outreach

Workshop attendees can leverage their learning to (1) spend 30%-40% less to achieve the same sales revenue, and (2) raise investor capital with a higher success rate by telling a data-informed “initial buyer” story.

This workshop is co-sponsored by SCORE Boston and the Harvard Ed Portal and is presented by Brent Keltner. Brent is President of Winalytics, LLC. Brent helps business-to-business (B2B) companies understand their markets and prospects quicker, enabling individuals and teams to reach their full potential quicker and help their company grow faster.

NOTE: The first two weeks of registration for economic development workshops held at the Harvard Ed Portal will be limited to Allston-Brighton residents, managers/employees of Allston-Brighton businesses, or Ed Portal members. You may be asked to provide proof that you meet one of these requirements. If you live or work outside of Allston-Brighton, you can register for this SCORE workshop here: https://conta.cc/2QYBPEz



Share with friends

Date and Time

Location

Harvard Ed Portal

224 Western Avenue

Allston, MA 02134

View Map

Save This Event

Event Saved