How can you effectively learn if people will use (or buy) a new business idea before you built it?

Eli Bozeman, Sr. Director of Product Management for RMS, will share the process that they use to help anyone, no matter how technical, validate new product ideas before they are built. He will tell the story of how a first time entrepreneur went from an idea to a fully functioning prototype that he then used to test with potential customers in about 2 days. Eli will discuss how this process drives clarity among a team and reduces the technical and overall risk of a project. Participants will be guided through a number of exercises to practice the process.

About the Speaker:

Eli is an expert in rapid application discovery, design, and development. His career began as a consultant in the Technology practice at Deloitte, supporting and leading the Visualization Center of Excellence. He later joined the software prototyping company iRise and launched the Solutions Consultant role working to define a process for more effectively communicating a new idea through rapid prototyping. He then co-founded Occom, an early-state product design and development company that grew to 10 employees and was acquired by Originate in January 2015. There he was the Director of Strategy and worked with clients to define a product vision and validate features through rapid prototyping and user testing. He left Originate in 2016 and is currently the Senior Director of Product Management at RMS, the world's leading catastrophe risk modeling company.