IDEALOGUE ON SEPTEMBER 24-25

Idealogue 2017 explores Social Currency: how artists, entrepreneurs, brands and businesses stay relevant with constant disruption and invest in digital to drive economic and personal growth.

Join us as 18-time worldwide bestselling author and change agent Seth Godin opens Idealogue with both a keynote, open audience Q&A, and a challenge to stand out, not fit in. Marketing mavens, social stars and experts from both inside and outside our industry will offer their perspective, experiences, life and business hacks, and hard-earned lessons. Speakers below!

THE COTERIE ON SEPTEMBER 26

The Coterie is the EmpowHERment Project's first event to gather the beauty industry around a common goal: celebrating, supporting and equalizing the playing field for women in our industry.

What obstacles have you overcome and what wisdom can you share? How can we make mentorship meaningful? Who shaped and supported you along the way? What can you do to pay it forward? Join us in an intimate setting to hear the answers first-hand from some of our best, both behind and in front of the chair, who will reveal their successes, failures, and journeys for the greater good.

We'll honor three of our industry's brightest with awards for Ceiling Crasher, Frontliner, and Radgal.

WHEN: Idealogue on Sept 24-25; Coterie on Sept 26

WHO: Salon owners, stylists, friends of the industry.

WHAT: Two educational events created specifically to discuss the future of the beauty industry.

2017 IDEALOGUE SPEAKERS

Idealogue Agenda: idealogue.luxbp.com

• Seth Godin, Worldwide best-selling author, and marketer focused on change [@sethgodin]

• Deepica Mutyala, On-air beauty expert, Today Show tastemaker and Youtube personality [@deepicam]

• Jenny Strebe, Educator, Author, Curator of [@theconfessionsofahairstylist]

• Ursula Stephen, Visionary hairstylist behind the iconic looks of fashion & entertainment superstars including Rihanna and Kerry Washington [@ursulastephen]
  

• Johnny Wright, Educator and Celebrity Hairstylist to Michelle Obama [@johnnywright220]

• Jamie Dana, Hair blogger who teaches social media for business [@jamiedanahairstylist]

• Laura Chihaia, Bridal, Braided and Vintage hairstylist and educator behind the brilliantly curated [@lalasupdos]

• Lupe Voss, Hair color educator at Aveda Advanced Academy, owner of Julian August Salon and founder of the Hair Color Magic educational program [@lupevoss]

• Jeff Arbour, Founder, Chameleon Collective [@chameleoncollectiveco]

• Julius Caesar, LA Barber, Wahl Education & Artistic Team Member [@juliuscaesar]

• John Mosley, Barber and Men’s Grooming Educator [@popular_nobody]

• Gordon Miller, CEO (Chief Engagement Officer) of Hairbrained [@gordnm]

• Victor Valverde: Senior Hairstylist, Salon Guru and Business Consultant [@victorval]

• Gregory Littley, Creative Strategist, Snapchatter of the Year at Shorty Awards [@littleylittley]

• Lisa Hart-Walker, Color Theory expert, and creator of Balayage Boot Camp [@lisalovesbalayage]

• Maggie Mulhern, Beauty & Fashion Director at Modern Salon [@mulhernmaggie]

• Frankie Greek, Snapchat creator, Social Journalist & Digital Host at Uproxx Media [@grankiefreek]

• Alex Faction, Makeup artist, Youtuber and expert in Special FX makeup, face and body painting [@alexfaction]

2017 COTERIE SPEAKERS

• Beth Minardi, Internationally acclaimed salon colorist, educator, and product consultant [@bethminardi]

• Tanisha Akinloye, Salon Owner and Founder of Empowering Through Beauty, a foundation that partners with salons, barbershops, and beauty professionals to organize charitable contributions to the local community [@empoweringthroughbeauty]

• Lisa Botts, Business and personal mentor, Co-founder of Straight Pin Studio, and seasoned educator for Vidal Sassoon, Fred Segal Beauty and Paul Mitchell [@lisa_botts]

• Vivienne Mackinder, International Innovator, 7-time NAHA winner, and founder of hairdesignertv [@viviennemackinder]

• Barbara Garcia-Grove, Stylist, Philanthropist, and Owner of Las Vegas luxury destination Square Colour Salon & Spa [@squaresalonlv]

• Alexis Thurston, Owner, Stylist, Creator and VP of Pulp Riot, Butterfly Loft Salon, and Butterfly Circus [@alexisbutterflyloft]

• Kris Sorbie, Global Artistic Director for Redken 5th Ave NYC and "Icon of Color" winner from Intercoiffure USA for being the originator of Ombré color techniques. [@krissorbie]

• Lena Piccininni, Triple-threat barber, hairstylist, and makeup artist, recently named to Modern Salon's 100 Game Changers [@lena_piccininni]

• Jennifer Lambert & Jihan Thompson, Co-Founders of Swivel Beauty, a beauty-review and booking app catering exclusively to the hair needs of women of color, and recent winners of the Essence Magazine Future 15 Award [@swivelbeauty]

Tuesday, September 26th

10:15am Doors Open, Registration & Breakfast

10:45am Welcome Remarks

11:00am Keynote Presentation

11:35am Ceiling Crashers

12:45pm Lunch

1:45pm Frontliners

2:50pm Break

3:20pm Rad Gals

4:40pm EmpowHERment Pillars & Resources

5:00pm EmpowHERment Honors

5:45pm Closing Remarks

6:00pm Reception

7:00pm Event ends

All times are subject to change. Detailed Agenda will be posted closer to the event.

DO YOU CARRY ORIBE or R+CO? Email education@luxbp.com to learn how to use Education Points for your ticket.

LODGING

YOTEL New York is the official hotel partner of Idealogue: Social Currency and The Coterie, the first event presented by The EmpowHERment Project.

YOTEL New York offers a comfortable, lively and tech-friendly atmosphere at an affordable price. Premium Queen Cabins come with the signature ‘SMARTBED’ featuring Serta mattresses as well as free Wi-Fi everywhere. Guests can take advantage of the onsite restaurant ‘Green Fig’ and Terrace space.

Book your stay at the link below. This special rate of $199-$229 per night is available until August 30th, 2017 or the room block fills.

YOTEL – Idealogue + The Coterie

You can also make reservations by calling the Pre-Arrival Team directly (877) 909-6835 and identify yourself as being with the Idealogue + The Coterie Group or Block Code ‘IDEALOGUE2017’.

YOTEL New York is located at 570 10th Ave (at 41st Street), New York, NY 10036