$275 – $900

Idealogue + The Coterie

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Metropolitan West

639 W. 46th Street

New York, NY 10036

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LIMITED TIME ONLY! We'll be giving away three 2-night stays at YOTEL New York, our exclusive hotel partner. Purchase your tickets to Idealogue: Social Currency by August 27th to be entered to win. Winners will be notified on August 28th.

Idealogue 2017 explores Social Currency: how artists, entrepreneurs, brands and businesses stay relevant with constant disruption and invest in digital to drive economic and personal growth.

Join us as 18-time worldwide bestselling author and change agent Seth Godin opens Idealogue with both a keynote, open audience Q&A, and a challenge to stand out, not fit in. Marketing mavens, social stars and experts from both inside and outside our industry will offer their perspective, experiences, life and business hacks, and hard-earned lessons. Speakers below!

The Coterie is the EmpowHERment Project's first event to gather the beauty industry around a common goal: celebrating, supporting and equalizing the playing field for women in our industry.

What obstacles have you overcome and what wisdom can you share? How can we make mentorship meaningful? Who shaped and supported you along the way? What can you do to pay it forward? Join us in an intimate setting to hear the answers first-hand from some of our best, both behind and in front of the chair, who will reveal their successes, failures, and journeys for the greater good.

We'll honor three of our industry's brightest with awards for Ceiling Crasher, Frontliner, and Radgal.

WHEN: Idealogue on Sept 24-25; Coterie on Sept 26

WHO: Salon owners, stylists, friends of the industry.

WHAT: Two educational events created specifically to discuss the future of the beauty industry.

KEYNOTE & OPEN AUDIENCE Q&A: Seth Godin, best-selling author of 18 books about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.


  • Seth Godin, Worldwide best-selling author, and marketer focused on change [@sethgodin]

  • Deepica Mutyala, On-air beauty expert, Today Show tastemaker and Youtube personality [@deepicam]

  • Bora Chow, Luxury Partnerships Lead at Facebook/Instagram/Messenger [@boraboratheexplora]

  • Jenny Strebe, Educator, Author, Curator of [@theconfessionsofahairstylist]

  • Johnny Wright, Educator and Celebrity Hairstylist to Michelle Obama [@johnnywright220]

  • Jamie Dana, Hair blogger who teaches social media for business [@jamiedanahairstylist]

  • Jeff Arbour, Founder, Chameleon Collective [@chameleoncollectiveco]

  • Julius Caesar, LA Barber, Wahl Education & Artistic Team Member [@juliuscaesar]

  • John Mosley, Barber and Men’s Grooming Educator [@popular_nobody]

  • Gordon Miller, Publisher / VP, Integrated Media at American Salon and incoming CEO of Hairbrained [@gordnm]

  • Gregory Littley, Lead Creative Strategist at ICED Media, Snapchatter of the Year at Shorty Awards [@littleylittley]

  • Lisa Loves Balayage, Color Theory expert, and creator of Balayage Boot Camp [@lisalovesbalayage]

  • Maggie Mulhern, Beauty & Fashion Director at Modern Salon [@mulhernmaggie]

  • Frankie Greek, Snapchat creator, Social Journalist & Digital Host at Uproxx Media [@grankiefreek]

  • Victor Valverde: Senior Hairstylist, Salon Guru and Business Consultant [@victorval]


  • Beth Minardi, Internationally acclaimed salon colorist, educator, and product consultant [@bethminardi]

  • Kim Kimble, celebrity hairstylist, entrepreneur, and star of WE tv’s L.A. Hair who has created high concept looks for Beyoncé, Shakira, Mary J. Blige, Britney Spears and many more. [@kimkimblehaircare]

  • Tanisha Akinloye, Salon Owner and Founder of Empowering Through Beauty, a foundation that partners with salons, barbershops, and beauty professionals to organize charitable contributions to the local community [@empoweringthroughbeauty]

  • Lisa Botts, Business and personal mentor, Co-founder of Straight Pin Studio, and seasoned educator for Vidal Sassoon, Fred Segal Beauty and Paul Mitchell [@lisa_botts]

  • Kris Sorbie, Global Artistic Director for Redken 5th Ave NYC and "Icon of Color" winner from Intercoiffure USA for being the originator of Ombré color techniques. [@krissorbie]

  • Additional speakers will be announced soon

DO YOU CARRY ORIBE or R+CO? Email education@luxbp.com to learn how to use Education Points for your ticket.


YOTEL New York is the official hotel partner of Idealogue: Social Currency and The Coterie, the first event presented by The EmpowHERment Project.

YOTEL New York offers a comfortable, lively and tech-friendly atmosphere at an affordable price. Premium Queen Cabins come with the signature ‘SMARTBED’ featuring Serta mattresses as well as free Wi-Fi everywhere. Guests can take advantage of the onsite restaurant ‘Green Fig’ and Terrace space.

We’ll be giving away a two-night stay to three lucky attendees of Idealogue: Social Currency. Purchase your tickets before August 27th to be eligible. Winners will be notified on August 28th.

Book your stay at the link below. This special rate of $199-$229 per night is available until August 30th, 2017 or the room block fills.

YOTEL – Idealogue + The Coterie

You can also make reservations by calling the Pre-Arrival Team directly (877) 909-6835 and identify yourself as being with the Idealogue + The Coterie Group or Block Code ‘IDEALOGUE2017’.

YOTEL New York is located at 570 10th Ave (at 41st Street), New York, NY 10036


  • Gary Vaynerchuk, New York Times best-selling author, social media personality, entrepreneur & host of the #askgaryvee show. (@garyvee)

  • Jim Collins, A self-proclaimed student and teacher of leadership and what makes great companies tick. (www.jimcollins.com)

  • Riawna Capri & Nikki Lee, Celebrity stylists and co–founders of NineZeroOne Salon, The Beauty Coach and BCTV, a subscription education service (@riawnacapri @nikkilee901 @ninezeroone @beautycoach_com)

  • Alexis Thurston, Vice President of Pulp Riot color line, Butterfly Circus, Butterfly Loft salon, and Ubungalows luxury salon suites (@alexisbutterflyloft)

  • Simon Doonan, Author, Fashion Commentator and Creative Ambassador for Barneys New York (@simondoonan)

  • Nina Kovner, Founder of Passion Squared, a company dedicated to helping creative small business owners and artists discover and live their purpose and empower their businesses via social + digital web (@passionsquared)

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Metropolitan West

639 W. 46th Street

New York, NY 10036

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