
Idea To Brand - Mara Hoffman and Misha Nonoo
Event Information
Description
After Work by WIE is an intimate salon series that highlights the work and careers of inspirational men and women, and engages them in a lively Q&A and general discussion about their work and career turning points. Sign up to our mailing list at www.wienetwork.org.
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About Misha Noonoo
Born in Bahrain and raised in London by an Iraqi father and English mother, Misha Nonoo’s multicultural upbringing exposed her to a diverse collection of references, which gave her a deep fascination for exploring the tension that exists between two contradictory forces.
Upon graduation from business school in London and Paris, driven by the entrepreneurial spirit of the United States, Misha moved to New York to lay a strong design foundation. In Fall 2011, Misha debuted her womenswear collection during New York Fashion Week. Misha Nonoo’s work showcases a unique outlook for the modern multifaceted woman – progressive yet classic silhouettes, with smart details that support women from 9am to 9pm.
In 2012, Misha was awarded the Fashion Group International’s Rising Star award for Women’s Ready to Wear. She was a finalist for the esteemed 2013 CFDA/Vogue Fashion Fund, International Woolmark Prize and is currently part of the CFDA {FASHION INCUBATOR} program. In 2015, Misha Nonoo was named one “Forbes’ 30 under 30” in the Art & Style category and Crain’s New York Business “40 under 40.” Most recently, Misha Nonoo received attention for pioneering the fashion industry’s first “insta-show” presenting her Spring/Summer 2016 collection exclusively on Instagram during New York Fashion. The project set a new bar in the industry and later won the “Fashion Futures” award for best “Beyond the Runway” experience.
About Mara Hoffman
The Mara Hoffman lifestyle label encompasses Women’s Ready-to-Wear, Swimwear, Childrenswear, Bridal, and Activewear. The brand's recognizable aesthetic heavily focuses on colorful, original prints. Recurrently drawing from nature and mythology, President and Creative Director, Mara Hoffman, ultimately takes inspiration from her own travels around the world and is a true, living embodiment of her designs.
In 2008, Hoffman launched her first swim collection, consisting of playful bikinis, cutout one pieces and dashiki cover-ups – it also marked the brand's first Bryant Park appearance for Mercedes Benz Fashion Week. The following year, Hoffman showed her swim collection at Mercedes Benz Fashion Week Swim in Miami. In 2011 Mara Hoffman was honored to be inducted as a member of the Council of Fashion Designers of America. Mara Hoffman, born in Buffalo, NY, graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London.
She is currently headquartered in New York with her close-knit team and resides in Brooklyn with her husband, collage artist Javier Piñón, son, Joaquin, and their dog, Gypsy.