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ICv2 Conference at NYCC 2014: The New Comics Customer


Wednesday, October 8, 2014 from 1:00 PM to 5:30 PM (EDT)

ICv2 Conference at NYCC 2014:  The New Comics Customer

Ticket Information

Ticket Type Sales End Price Fee Quantity
Creator, Retailer, Librarian, or Educator Ended $99.00 $0.00
Publisher, Producer, Agent, Manager, Marketer, Licensing, Distributor, all others Ended $199.00 $0.00

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Event Details

The 2014 ICv2 Conference

The audience for comics is changing rapidly, in ways that present the greatest opportunities for the medium since the 50s. New channels, formats, and content are reaching new customers, and the phenomenon appears to be growing by the day. This year’s conference will look at these trends and where they’re taking the business, with speakers from the forefront of the change.

To fit this unique time in the comics business, the topics discussed will also be unique, including the success stories of companies and people that have found ways to capitalize on the changing comics audience; the roles that new ways of getting comics to customers, including digital, are playing in this phenomenon; how the explosion in comic-related events plays into the trend; and what the people on the front lines of customer interaction are seeing.  

For more information, click here.


The ICv2 Conferences

ICv2 Conferences, held in conjunction with major geek culture conventions, bring together uniquely targeted business and creative audiences drawn by the opportunity to learn, discuss important topics, and network with their peers. Speakers and attendees include:

  • Comics and graphic novel publishers
  • Digital executives
  • Writers and artists
  • Retailers and wholesalers
  • Librarians and educators
  • Producers, agents, and managers
  • Licensees, licensors, and marketers
  • Con directors and other fandom event organizers
  • Press

Conference Sessions

Here are the sessions at the ICv2 Conference:  The New Comics Customer.  Speakers are being added frequently; bookmark this page.

ICv2 White Paper

A highlight of the Conference each year, the 2014 ICv2 White Paper will concentrate on the New Comics Customer, and break down the data available from all sources on this growing segment of the market.

  • Presented by Milton Griepp, CEO, ICv2  

The Con Explosion

The rapidly expanding con scene is an important part of the changing audience for comics, a place where potential new customers are mingling with more committed fans, and the opportunities are great.  Who are these new attendees, and what does it mean for the medium?  Our speakers have data and personal experience to help us find the answers to these questions.

  • Christine Bohle, Sr. Category Marketing Manager, Eventbrite
  • Patrick Bradley, EVP Digital Media and Entertainment, Wizard World, Inc.
  • Shelton Drum, CEO, Heroes Con
  • Lance Fensterman, Senior Vice President ReedPOP
  • Meg Lemke, Chair, Comics & Graphic Novel Committee at the Brooklyn Book Festival, and Contributing Editor at MUTHA Magazine
  • Rob Salkowitz, author, writer of Comic-Con and the Business of Pop Culture
  • Moderated by Heidi MacDonald, comic editor and commentator from The Beat


The New Customer Connection

The new customers get comics and graphic novels in a variety of ways, including digital, e-commerce, and brick and mortar stores.  We discuss who these new readeres are, where they're coming from, and what kinds of books they like.  

  • Jim Crocker, General Manager, Modern Myths
  • Terence Irvins, Comics and Graphic Novel Buyer, Kinokuniya Bookstore NY
  • Andrew McIntire, Vice President, Things from Another World
  • David Steinberger, CEO, comiXology
  • Tucker Stone, Director, U.S. Sales and Marketing, Nobrow and Flying Eye Books; Managing Partner, Bergen St. Books
  • Moderated by Milton Griepp, CEO, ICv2


The New Comics and Graphic Novels

The new comics customer wants a different kind of comic, and the creators and publishers that can give it to them are being rewarded.  Our panelists share their stories.

  • Ted Adams, CEO, IDW Publishing
  • Jon Goldwater, Co-CEO, Archie Comics
  • Sven Larsen, VP-Marketing, Papercutz
  • Joe Illidge, Partner, Verge Entertainment
  • Cassandra Pelham, Senior Editor, Scholastic's Graphix
  • Moderated by Calvin Reid, Senior News Editor of Publishers Weekly
Press are invited to attend without charge, but we need to know you're coming.  Please RSVP to Mgriepp@icv2.com.

ICv2 is the #1 industry source on the business of geek culture, including comics and graphic novels, manga and anime, movie/TV products, and hobby games, on its Website, www.ICv2.com, and in its magazine, Internal Correspondence.  For the people on the front lines of the geek culture business, staying ahead of the trends isn't something that can be left to chance-it's a basic necessity for being successful.  That's why ICv2 is the #1 source of news and information for the buyers, gatekeepers, and tastemakers on the front lines.  ICv2 is where trend-watching is a science.

Our Sponsors

Conference Co-Sponsor: Eventbrite

Eventbrite provides a simple, streamlined ticketing platform to help organizers set up, promote, and sell out their events--from fan conventions and tournaments to local meetups, celebrity signings and press events.  With more than $2.5 billion in gross ticket sales to date, Eventbrite can help you reach more fans.  Visit eventbrite.com/cons.

Conference Sponsor: Publishers Weekly

Publishers Weekly is your number one insider's guide for all pre-publication comics and graphic novels.  Register for PW's ComicsWorld e-newsletter for advance listing, reviews and news dedicated to comics and Graphic Novels.  If it is happening at New York Comic Con, then we have already written about it on PublishersWeekly.com.

Conference Sponsor: Heidi MacDonald's The Beat

The Beat, now in its ninth year, is dedicated to providing the timeliest and most pertinent news and information about comics, the people who make them, the readers who love them and the world that shapes them.  Heidi MacDonald is an Eisner Award-nominated writer and editor and a veteran entertainment industry journalist. As an editor she has worked for Disney, Warner Bros., and Fox, among many others.


Conference Sponsor: New York Comic Con

New York Comic Con is the East Coast's biggest and most exciting popular culture convention. Our show floor plays host to the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies, and television.  Our panels and autograph sessions give fans a chance to interact with their favorite creators.  Our screening rooms feature sneak peeks at films and television shows months before they hit either big or small screens.  And with dedicated professional hours, New York Comic Con is a market place, bringing together the major players in the entertainment industry.  New York Comic Con is the second largest pop culture convention in America with over 130,000 attendees in 2011, and the only one that takes place in the comic book, publishing, media, and licensing capital of the world--Gotham City.

Conference Sponsor: Valiant Entertainment

Valiant is a leading character-based entertainment company with a library of over 1,750 characters, including X-O Manowar, Bloodshot, Shadowman, Eternal Warrior, and many more.  Established in 1989, Valiant has sold over 80 million comic books, and today its characters continue to be forged in publishing, licensing, film, video games, and beyond.  Since its summer 2012 relaunch, Valiant has returned to the fore as one of the most highly regarded publishers in comics, winning multiple awards including a 2012 Diamond Gem Award for Comic Book Publisher of the Year.  For more information, visit ValiantUniverse.com.

Have questions about ICv2 Conference at NYCC 2014: The New Comics Customer? Contact ICv2

When & Where

The Jacob K. Javits Convention Center
655 W 34th St
New York, NY 10001

Wednesday, October 8, 2014 from 1:00 PM to 5:30 PM (EDT)

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For the people on the front lines of the geek culture business, staying ahead of the trends isn’t something that can be left to chance—it’s a basic necessity for being successful. That’s why ICv2 is the #1 source of news and information for the buyers, gatekeepers, and tastemakers on the front lines. ICv2 is where trend-watching has become a science

  Contact the Organizer
ICv2 Conference at NYCC 2014: The New Comics Customer
New York, NY Events Conference Film & Media

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