Please join us for iBev, the inaugural social and digital media conference for the beverage industry, in the picturesque Fairmont San Francisco Hotel on Thursday, April 11th, 2013.
The conference will feature keynote speeches from leaders in the social media world, and will feature numerous panels highlighting case studies from brands in the wine, craft beer, and non-alcoholic beverage industries.
CONFERENCE SCHEDULE OF EVENTS
Thursday, April 11th
8:30am – 9:30am Conference Registration & Continental Breakfast
9:30am – 9:50am Welcome & Introduction: Alyssa Rapp, Co-Founder & CEO, Bottlenotes, Inc.
9:50am – 10:30am Keynote
Looking Forward: Leveraging Facebook for Brand Awareness & Engagement in 2013 & Beyond
Speaker: Claire Mulhern, Lead, Global Marketing Solutions, Facebook
10:30am – 10:45am Beverage Break sponsored by V.E.B: illy issimo
10:45am – 11:30am Panel Discussions (simultaneous; please choose one)
The Role of Mobile in Driving Sales
Steve Katz, CEO, ShopTouch - Leveraging mobile to drive depletions @retailers
Josh Saunders, CEO, Uncorkd - Leveraging mobile to drive depletions @restaurants
Andy Anderson, COO, Bottlenotes – Leveraging mobile to drive traffic to wineries &
Moderator: Everett Harper, Founder, Tetherpad
Keeping Score of Your Digital & Social Media Impact
Don Hoang, Director of Business Development, Klout (Twitter)
Randall Lloyd, VP Sales, Buy Buddy (Facebook)
Ahin Thomas, Co-Founder & President, Vintners Alliance (Retargeting for Alcohol, SEM)
Moderator: Brad Prescott, Founder, IntoWine
11:30am – 11:45am Beverage Break sponsored by V.E.B.: Zico & Honest Tea
11:45am – 12:15pm Keynote
The Regulatory Climate re: Alcoholic Brands and Social Media
Speaker: Tracy Genesen, Attorney, Reed Smith
12:15pm – 1:00pm Lunch
1:00pm – 1:30pm Keynote
Best Practices for Leveraging Social & Digital Media for Consumer Insights
Speaker: Michaela Draganska, Ph.D., Marketing Faculty at the Wharton School, University of Pennsylvania
1:30pm – 1:45pm Beverage Break sponsored by Purity Organic
1:45pm – 2:45pm Panel Discussions (simultaneous; please choose one)
The Role of Facebook in Building a Brand
Amy Hoopes, COO, Wente Vineyards
Amanda Johnson-King, Odell Brewing Company
Jessica Kogan, CMO, Cameron Hughes Wine Company
Carter Reum, Co-Founder, VeeV Açaí Spirit
Terry Wheatley, CMO, Canopy Management (Wine Sisterhood)
Moderator: Alyssa Rapp, Co-Founder & CEO, Bottlenotes, Inc.
The Role of Interactive Media (Twitter, Video, etc.) in Building a Brand
Gino Colangelo, President, Colangelo PR~ Case Study: Partida Tequila
Meg Gill, Founder & CEO, Golden Road Brewing Company
Tanya Melilo, Founder & CEO, Cook.Taste.Eat.
Carol Reber, VP of Sales & Marketing, Duckhorn Wine Company
Moderator: Nicole Alvino Mack, Co-Founder, Social Chorus
2:45pm – 3:00pm Beverage Break sponsored by V.E.B.: Core Power
3:00pm – 3:40pm Speed Tasting: An interactive, team-based activity
3:40pm – 4:20pm Keynote
Beer Social: How New Belgium Socializes and Mobilizes Their Story
Speaker: Kim Jordan, Co-Founder & CEO, New Belgium Brewing
4:20pm – 4:30pm Closing Remarks: Alyssa Rapp, Co-Founder & CEO, Bottlenotes, Inc.
4:30pm – 6:00pm Cocktail Reception: featuring wine by the Napa Valley Vintners, cocktails from VeeV Açaí Spirit and craft beer from New Belgiu, & Golden Road Brewing Companies
OFFICIAL CONFERENCE HOTEL
The Fairmont San Francisco Hotel - starting at $259/night+tax
950 Mason St
San Francisco, CA
The Fairmont San Francisco Hotel is conveniently located in Nob Hill, close to Cable Cars and the Financial District. Hotel reservations and availability are on a first-come, first serve basis as the room block is limited. We encourage attendees to reserve their room early. The rates start at $259 + tax/night & feature 37" LG flat panel televisions, iHome docking stations for iPods and mp3 players, ergonomically-friendly leather business chairs, Frette Linens, and Sterns and Fosters pillow top mattress so all of their guests can experience true Fairmont luxury. Reservations can be made starting by calling (800) 441-1414 and asking for the Bottlenotes Inc. Room Block room rates or by clicking here. All reservations require a credit card guarantee and can be cancelled up to 24 hours in advance of check in.
Tickets are non-refundable but are transferable for this event only.
For sponsorship opportunities please contact the organizer.
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