IBD Innovation Masterclass - Pilsen 2018

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Plzensky Prazdroj Brewery



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Refunds up to 30 days before event

Event description


A seminar on innovation in brewing and distilling

“Innovation is to see what everybody sees and thinking what nobody has thought”

Very simply put, innovation is about staying relevant. Innovation is the lifeblood of business growth by getting the right product or service to the right people at the right time.

In the vast sea of innovation, companies that take the largest risk, close the biggest gaps and solve the most wicked problems are rewarded with the title of true innovators and leaders by their consumers and peers. Innovation has become a key strategy to attract and retain your customers in a fickle market.

Yet, often Innovation efforts can be uncoordinated, out of sequence, either cutting corners or over-engineered. Innovation initiatives often start with generating broad ideas out of context. Heavyweight processes bring the deadweight of bureaucracy. Agility is stifled by too much control. In short, innovation management is often too complicated.

The IBD Innovation Masterclass will provide a fresh perspective on how to successfully approach innovation with international speakers from craft brewing and the Scotch Whisky industry as well as academia and suppliers. The technical seminar will be framed by a fantastic social program and technical visits with superb networking opportunities with attendees from brewers, distillers and suppliers large and small.

For good ideas and true innovation you need human interaction, conflict, argument and debate. Come and join us to do exactly that at the IBD Innovation Masterclass in Plzen 16-18th of May 2018.


Wednesday 16th May - Welcome to Pilsen

12:00 / 14:00 / 17:00 - Buses depart Prague airport for Pilsen

Complimentary buses have been arranged to transfer attendees arriving into Prague airport to the venue in Pilsen.

17.30 - Welcome Garden party

Live grill stations and buffet by the Czech National Culinary team.

Thursday 17th May - Technical Innovation Seminar

8.15 - Registration & Coffee

8.45 - Welcome to Pilsen for the 3rd IBD Masterclass

Jerry Avis (IBD Chief Executive) and Michaela Appelbee-Miedl (IBD International Section Chair)

9.15 - Introduction to the Czech Brewing landscape and history. Can tradition and innovation successfully co-exist?

Grant McKenzie ( Marketing and Innovation Director Asahi Europe Group)

9.45 - Keynote – “Brewing Beer to capture the imagination.”

Shaun Hill ( Hill Farmstead Brewery, Vermont/USA)

10.45 - Tutored tasting of innovations in the non-alcoholic category

Lenka Strakova (Brewmaster Specialist, Plzensky Prazdroj) & Markéta Hamplová (Brand Manager Birell, Plzensky Prazdroj/Czech Republic)

11.15 - Innovation in Craft Brewing: "Castaway on a remote island: Innovation in Seclusion and Silence."

Jan Paul (Brewmaster, Svaneke Bryghus, Bornholm/DK)

11.45 - Innovaton in Brewing Technology: "Thinking out of the box - does innovation make sense for a brewhouse supplier?”

Stefan Riggert (Sales Director, Ziemann, Ludwigsburg/DE)

12.15 - Lunch at Na Spilce - Traditional Czech specialties

13.30 - Innovation in Hops: "News from the Breeding of Hops in the Czech Republic"

Ing. Vladimír Nesvadba, Ph.D. (Hop Research Institute, Zatec/Czech Republic).

14.00 - Innovation in Whisky: “Tradition and Innovation in the Scotch Whisky Industry”.

Billy Mitchell (Retired Director Technology for Distillation and Maturation at DIAGEO/Scotland & Director at Will and Spirit Limited Consultancy)

14.45 - Panel Discussion & Q&A with the audience

15.30 - Brewery Tour & beer tasting

19.00 - Gala Dinner prepared by the Czech National Culinary team.

A delicious international menu reflecting the diversity of the attendees perfectly matching each course with beer.

Friday 18th May - Technical Visits

9.00 - Choice of two technical visits

Bohemia Sekt (sparkling wine producer) or Stock Distillery (spirits and bitter producer)

12:00 / 14:00 / 17:00 - Buses depart Pilsen for Prague airport

Complimentary buses have been arranged to transfer attendees back to Prague airport from the venue in Pilsen.

Registration Fee

IBD Members 180 EUR inc VAT
Non-IBD Members 240 EUR inc VAT

The Registration Fee includes..

  • Bus transfer from Prague airport to Plzen
  • Welcome garden party with BBQ by the National Czech Culinary Team.
  • Technical Seminar with 6 presentations on Innovation including a tutored beer tasting, coffe breaks and a lunch of Czech specialties.
  • A brewery and cellar tour with the Plzensky Prazdroj brewmasters including a tutored tasting.
  • Gala dinner with food and beers inspired by the diversity of cultures in Europe by the Czech National Culinary Team.
  • A choice of two technical visits. (Bohemia Sekt or Stock Distillery)
  • Bus transfer from Plzen to Prague airport

Please note: This masterclass will be filmed by the IBD for use in promotional material and online learning. Attendees registering for the Masterclass give their consent to be included in any such footage.


Courtyard by Marriott Pilsen

Sady 5. kvetna 57

Plzen, 301 00 Czech Republic

Phone: +420 373 370 100

Rates per room and night including breakfast:

Single room: 85 EUR

Double room: 95 EUR

Please make your reservation with the hotel directly by e-mailing: pilsen.reservations@courtyard.com and quoting " IBD Masterclass".

The preferential group rates apply if booking is made before the 15th of April.

With your registration to the Masterclass 2018 in Pilsen you authorise the IBD to use pictures and film materials recorded during the event.

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Plzensky Prazdroj Brewery



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Refund Policy

Refunds up to 30 days before event

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