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IAP2 Colorado + EngagingCities Webinar: Beyond Technology - Creating a Mobile Experience to Engage Citizens On-The-Go

IAP2 Colorado

Wednesday, August 14, 2013 from 12:00 PM to 1:00 PM (MDT)

IAP2 Colorado + EngagingCities Webinar: Beyond...

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Mobile is an experience, not a device. Mobile technology is becoming a more important part of the public participation toolkit, but the real promise of mobile participation is to engage people in decisions while they are in the various spaces where change occurs. It’s not simply enough to have town hall meetings or public engagement websites, nor is it enough to adopt a mobile app and expect people to get involved - new outreach strategies are required.  
 
Today more people use mobile phones than PCs for surfing the web. Rapid technology proliferation illustrates the need for public engagement professionals to recognize the importance of technology and expectations of stakenholders in enhancing traditional methods of participation. 
 
In essence, mobile engagement strives to connect gaps between people’s real-world experiences, the land-use decisions that affect them, and the opportunity to provide their feedback while at the location that the plan is addressing. But mobile technology won’t close those gaps--  only a truly inspiring strategy that sparks curiosity and promises fun will lead to improved citizen participation. This session will explore some of the connections between citizens’ everyday experiences and how they can be engaged out on-the-town, by creating experiences that encourage them to grab their smartphone to participate.
 
Participants will learn:
1) To understand the connection between mobile technology and mobile engagement as something that increases participants willingness and quality of engagement.
2) To learn how users can become engaged while they are on-the-go through a mixture of discovery, games, signage, print materials, as the connections to mobile apps and technology.
 
Have questions about IAP2 Colorado + EngagingCities Webinar: Beyond Technology - Creating a Mobile Experience to Engage Citizens On-The-Go? Contact IAP2 Colorado

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