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IAB Tech Lab - 2019 Strategy Session - Identity

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IAB Tech Lab Offices

Two Rincon Center @ 121 Spear Street, Suite 270

San Francisco, CA 94105

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Overview

Identity resolution / ID persistence techniques are a central topic in many parallel Tech Lab workstreams - including GDPR, DigiTrust ID, Blockchain, OTT IFA, Data Transparency Standards, and Identity Standards – however the legal and technological landscape as it relates to identity resolution and consumer privacy is shifting rapidly, making it increasingly difficult to understand + evaluate macro implications within individual working groups in isolation. In order to best identify marketplace needs and if/how Tech Lab could position itself to help address, a cross-disciplinary approach is necessary to outline a current “State of the Union” as it relates to identity, how to prioritize various points of friction for the industry, and how best to align/leverage Tech Lab's various assets (tools, software, specs) in order to make the most impact in 2019 and beyond.

Goal - evaluate extent to which Tech Lab should be proactive vs. reactive to identity needs of the industry, and explore ways Tech Lab could leverage our current portfolio of software/tools/specs.

Duration - 1p-5p PT

Attendees - small group of 15-20 product and engineering SMEs sourced from leadership positions within IAB Tech Lab board and working groups. Expertise that will be convered by attendees (within publisher, platform, and buyer communities) will include: 1) identity resolution / pattern recognition, 2) public policy / GDPR / Consumer Privacy, 3) platform engineering, 4) OpenRTB / supply-chain mechanics.

Tentative Agenda

  • Defining "identity"
  • External forces + industry challenges
  • Marketplace impact if we don't "fix" this
  • Tech Lab assets and workstreams that can be leveraged
  • Conversation - group ideas on alignment + leveraging existing Tech Lab Assets
  • What else do we need to do as an organization?
  • Prioritized 2019 projects, owners, next steps
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Date and Time

Location

IAB Tech Lab Offices

Two Rincon Center @ 121 Spear Street, Suite 270

San Francisco, CA 94105

View Map

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