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IAB Game Advertising Showcase at Unity Technologies

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Unity Technologies

30 3rd Street

San Francisco, CA 94103

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IAB invites brands to get in the game…game advertising that is.

Countless studies prove that games are highly engaging and entertaining content that appeal to a wide range of target audiences across multiple platforms. This makes gaming an ideal medium for brand marketers. While many brands such as Dunkin Donuts, Mercedes-Benz, Pillsbury, Huggies and even the Obama campaign have embraced game advertising, many brands and agencies have been slow to adopt games as part of their media plans. So rather than blast you with data sets, we’ve decided to SHOW you the promise of game advertising with a series of short case studies and consumer research on game play and game advertising.

That’s why the IAB Game Committee is inviting agency and brand representatives to its Game Advertising Showcase event on March 28th where we will demonstrate the promise of advertising with game content with a series of short case studies and consumer research on game play and game advertising. Join us for what is sure to be a fun and informative afternoon.

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Unity Technologies

30 3rd Street

San Francisco, CA 94103

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