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I Want My $28! Rocking Email Marketing

Wichita American Marketing Association

Thursday, May 18, 2017 from 11:30 AM to 1:00 PM (CDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
WAMA Member: Pay Online w/Credit Card May 16, 2017 $15.00 $1.82
WAMA Member: Pay $15 at door w/Cash or Check May 16, 2017 Free $0.00
WAMA Non-Member: Pay Online w/Credit Card May 16, 2017 $25.00 $2.37
WAMA Non-Member: Pay $25 at door w/Cash or Check May 16, 2017 Free $0.00
Student Admission: Pay Online w/Credit Card May 16, 2017 $15.00 $1.82
Student Admission: Pay $15 at door w/Cash or Check May 16, 2017 Free $0.00

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Event Details

I Want My $28! Rockin’ Email Marketing ROI

The Direct Marketing Association says that, on average, email marketing earns $28 for every $1 you invested. Are you getting your $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you do it right. How do you track your email ROI? How much revenue do you make per email subscriber when you hit that send button? What percent of your email list has been inactive for longer than a year?

Jessica will show you 2 ways you can mathematically guarantee better ROI. This presentation was given at South by Southwest Interactive in Austin and has good information for even an experienced email marketer.

 Attendee takeaways:

  • A 3-point re-engagement method for inactive email contacts
  • The mathematical impact of cutting a 1/3 of your email list
  • The 4 biggest things marketers can do to boost their own inbox placement

 

 

Jessica Best, Barkley, Director of Data-Driven Marketing

 Jessica Best

Jessica is one part massive email, social media and online marketing nerd and one part permission-marketing evangelist. She acts as a strategic consultant and subject matter expert for brands and businesses internationally. She's lead trainings and spoken in front of audiences from a dozen to over 300 from Las Vegas to New York City to SXSW Interactive in Austin. Jessica’s primary role is as Director of Data-Driven Marketing for Barkley, implementing the email marketing best practices she preaches for Barkley’s clients. You can find her on Twitter @bestofjess or @emfluence.

 

 

 

Past Attendee comments about Jessica:

 

 “Oh. My. Email. She just completely changed my strategy for the better.”
– American Marketing Association Lincoln Chapter

 

"Our group is still talking about your presentation. A real hit for sure!"
– Lawrence Social Media Club

 

"Awesome presentation - informative, funny and engaging. Best practices all round."
– SXSW Interactive

 

“Very engaging. Packed full of actionable tactics. Would be an awesome keynote next year!”
– Content Marketing World

 

Special thanks to our sponsor:
Koch Industries

 

Have questions about I Want My $28! Rocking Email Marketing? Contact Wichita American Marketing Association

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When & Where


Abode
1330 E Douglas Ave.
Wichita, KS 67214

Thursday, May 18, 2017 from 11:30 AM to 1:00 PM (CDT)


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