Human Factors for Designers: Sensation & Perception

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Learn how the mind works, and its implications for the design of controls, displays, IFU's, information architecture design, and more.

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Cognitive Human Factors for Designers

Many product designers have never taken a university-level class on cognitive human factors or cognitive science. This set of one-hour workshops is designed to remedy that. It provides a crash course on how the mind works, and its implications for the design of controls, displays, instruction for use, information architecture design, and other factors.

Session 1 - Cognitive Resources and Cognitive Economy

Session 2 (Jan.18, 2022) - Sensation and Perception

Session 3 (TBD) - Attention and Memory

Session 4 (TBD) - Learning, Judgment and Decision Making

Participants will walk away with a “nuts and bolts” understanding of human cognitive capabilities and limitations, as well as their implications for design. Additionally, they will understand the reasoning behind many of the most important heuristics and guidelines in the design of user interfaces, enabling them to address new design challenges.

About the Instructor: Russell J. Branaghan, PhD, is President of Research Collective, a Healthcare Human Factors and User Experience consulting firm and laboratory in Tempe, AZ. Russ also serves as Emeritus Faculty at Arizona State University, Visiting Professor of Human Factors at Northwestern University, and Research Affiliate at Mayo Clinic. His teaching has been recognized with awards from ASU and Northwestern. Russ has published over 100 journal articles, books, book chapters, and conference proceedings papers. His most recent book (with Joe O’Brian, Emily Hildebrand, and Bryant Foster) is Humanizing Healthcare – Human Factors for Medical Device Design.

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