$895 – $995

Human-Centered Design / Design Thinking Workshop - San Diego, November 1 -...

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The Design Academy

2851 Camino Del Rio South

San Diego, California 92108

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Event description


The educational collaboratory of Intersection-Inc.

About the Training

This two-day workshop introduces participants to human-centered design / design thinking tools. Participants will learn how human-centered design can be used to:

  • Solve the right problem
  • Understand the needs of internal and external stakeholders
  • Promote collaboration between teams and a framework to innovate
  • Reduce risk through iterative prototyping and testing

What you will you learn.

Examples of methods we typically teach include:


  • Interviewing
  • Contextual Inquiry
  • Observation
  • Hypothesis Generation


  • Hypothesis Testing
  • Understanding Insights
  • Stakeholder Mapping
  • Journey Mapping
  • Persona Profiles


  • Heuristic Assessment
  • Affinity Clustering
  • Assessment Matrices
  • Qualitative Synthesis


  • Brainstorming
  • Co-creation
  • Harnessing insights
  • Roadmapping


  • Quick and Rough Prototyping
  • Usability Testing
  • Customer Validation
  • Storytelling
  • Defining the MVP

How is the course different?

Hands-on with a focus on learning-by-doing, using several different practice exercises based on The Design Academy design thinking toolkit.

Facilitated by experienced practitioners who work in the design industry and have been trained on different methodologies.

Applys to different industries and design challenges, including digital products, physical products, services, processes and policies, and applicable across the entire product/service development lifestyle (front end and back end).

Small class size for more individual attention.

Who attends.

The workshop attendees are typically a dynamic mix of disciplines, ndustries and organizations. Those atending wish to accelerate innovation within their organization or solve internal business challenges through Human-centered Design / Design Thinking.

  • Senior management, strategic marketers, innovation directors, product managers, engineers, designers, researchers, consultants, and learning professionals interested in Human-Centered Design.
  • All organizations involved in embedding innovation into their organizations or who want to improve internal efficiencies and team collaboration. Applicable to all industries, nonprofits and government organizations.

“Fantastic introduction to the benefits of design thinking for any business. It makes what could be seen as foreign activities to “non-designers” accessible and easy to take away and introduce to your company.” Workshop attendee

Where is it, when does it start and what about lunch?

Workshops run from 8:30 AM to 5:30 PM over two days.

San Diego workshops take place at our studio in Mission Valley: 2851 Camino Del Rio South, San Diego, California 92108. On the second floor.

Light breakfast and lunch are included.

After you register, we will provide information on hotels and transportation, reserve a parking space and ensure that we are aware of any dietary restrictions or other special needs.

Price, payment and refunds?

$995. Discounts are available on group bookings. Payment via Visa, MasterCard, American Express or invoice. There are no refunds on bookings, however you can transfer your ticket to a workshop at a later date or send someone else in your place.

For more information


For questions or to register your interest

e. info@thedesignacademy.com
t. +1 (858) 490 0063

The Design Academy Affiliate


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The Design Academy

2851 Camino Del Rio South

San Diego, California 92108

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