Content strategists rely on a diverse set of tools to develop content that performs well, delights its audience, and accomplishes business objectives. No tools are stronger than those which allow strategists to personalize their content to their audience -- or to understand the people behind the brands they represent.
You'll learn how to target multiple personas with one piece of content, build empathetic relationships with key decision-makers, and automate complex processes that give you the freedom to be a human strategist. Our four speakers are top digital strategists from leading marketing firms Razorfish, iAcquire, and Yodle -- with specialties ranging from Content Strategy to Inbound Marketing.
Join us for an evening of drinks and presentations, rubbing elbows with fellow humans and sharing wisdom from across the digital marketing spectrum.
iAcquire is a digital marketing agency specializing in SEO, content strategy, and social media. Utilizing market research iAcquire builds holistic strategies that account for the people behind the search, turning target personas into customers and brand advocates.