Hullabaloo 2 is on again in 2013! Bigger. Better... &...did we say better?!

Do you Hullabaloo? We'll show you how!

Join us for our second annual Yellowcake Fashion Event on Friday, November 8, 2013 at the Screw Factory, 13000 Athens Ave. in Lakewood, OH. With a venue to accommodate over 600 people, we have planned this year to have a prime viewing spot for every eye in the house!

Hullabaloo is the annual, fun filled fashion event showcasing the latest body of work from Cleveland's own Valerie Mayen. Early bird ticket pricing is in effect through Oct 24, 2013.

Yellowcake is the local contemporary clothing company you've grown to know & love - run by Project Runway Alum, Valerie Mayen. Specializing in Cleveland made, high quality clothing for women, children and now, (slowly but surely) men! We pride ourselves in our local roots and quality aesthetic.

Having just built our new permanent shop on Cleveland's West side, we are asking for your support to help us continue employing local, producing domestically and keeping YC in the CLE! So Hullabaloo on dear friends!

Defined as an uproarous occassion, Hullabaloo is a fashion event of fantastically colorful proportions. This years theme is inspired by the life and times of Valerie's greatest mentor and best friend Lisa who lost her 5 year battle with cancer last fall. As a nanny for Lisa's family of 8 for over 6 years while starting Yellowcake, Valerie became very familiar with the joys, struggles and tragedy they endured. Growing close to the children and her friend, Valerie became one of the family as well. The love story Lisa shared between her husband and children is the backdrop to the collection aptly titled "Companion" that Valerie is creating exclusively for the event. 7 mini collections or "chapters" will detail Lisa's story from beginning to end and then some. Experience the "Companion" collection at Hullabaloo - life, love & healing.

All bar proceeds will go to the benefit of the PMP Cancer research foundation. So drink up, enjoy confections from our candy bar, nosh on local eats and sway to the beat of live music- all while rubbing elbows with Cleveland's best and brightest. Excited yet?! Here's what else you can do at Hullabaloo:

-Win a piece of your own Yellowcake by bidding on the garments and accessories from the actual collection

-Purchase exclusive Hullabaloo merchandise, handmade Yellowcake totes and much more

-Bid on everything you see on the runway and at the venue - from the shoes, to the accessories to the furniture we make exclusively for the event!

-Snag an original Hullabaloo 2013 collection sketch

-Be the first to purchase a piece from the second batch of the highly anticipated Yellowcake Mens line, Beefcake! Limited stock will be available for purchase.

-Twerk the night away at our post show dance party (it's on for real this time ya'll. no joke.)

-Capture the night with a memento pic from the YC photobooth

At 7pm doors open. The main event will begin promptly at 8:00pm, followed by the collection auction, closing remarks and the sweatiest dance party in Cleveland yet! The fun, food & festivities will continue until 1:00am.

Questions? Call Yellowcake at 216-236-4073

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FAQs

Are there ID requirements or an age limit to enter the event?

No way Jose. This is a child friendly event. Though alcohol will be served, underage patrons will be carded. If the event seems intolerable for your children, use your discretion.

What are my transport/parking options getting to the event?

There are several free parking lots on either side of the venue as well as an additional lot across the street that can accommodate our entire guest list. If you want to be super hip and eco-chic, ride your bike, a camel or hoof it on over!

What can/can't I bring to the event?

You can bring your fine self, your fabulous friends, and your amazing family! Oh...and don't forget your checkbook, credit card, cash money, etc - as there will be oodles and oodles of goods to splurge on at price points for every budget.

Picture taking is highly encouraged, Instagram is a must and a willingness to party is required. You may not bring any weapons, body odor, hairless cats or alcohol. Also, please refrain from bringing any frowny faces. We just. won't. allow it.

Where can I contact the organizer with any questions?

Valerie really loves grandiose gestures, so smoke signals or sky writing is preferred. However, for the practical types, there's email : yellowcakeshop@gmail.com or 216.236.4073, the Yellowcake hotline (not hot like that, the other hot)

Is my registration/ticket transferrable?

All party people are marked on a guest list by name. If you purchase tickets and wish to gift or sell to others (at the value paid of course) you must notify us so that we can adjust our guest list accordingly. Otherwise, well...there is no otherwise.

Can I update my registration information?

Sure! just give us a call, email, or log back into eventbrite.

Do I have to bring my printed ticket to the event?

Nope. Welcome to 2013! You can either opt to bring your ID to confirm or have your confirmation number from eventbrite handy on your phone.

What is the refund policy?

Refunds are not available. Sorry. Space is limited at the Screw Factory (get your mind out of the gutter) and we have to be fair to everyone.

The name on the registration/ticket doesn't match the attendee. Is that okay?

Not our favorite scenario, we will just need a confirmation email or phonecall from the original purchaser to verify that the tickets were meant for the attendees present and weren't swiped. No ones calling you sticky fingers, yet...

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