Actions and Detail Panel
HubSpot User Workshop: Content Marketing Planning (Birmingham)
Wed 10 May 2017, 09:00 – 16:30 BST
Creating a content marketing plan for your business
Looking for inspiration to create a buyer-centric content plan?
Want to discover how to improve conversion rates and cut down on the time it takes to develop content?
Overview: Inbound marketing devours content: at least 4 blog post a week, gated content to capture contact details, social to drive visitors, emails and more.... Our Content Roadmap provides structure to your plan and clever shortcuts to creating content.
Who's it for? As a HubSpot Partner, we have designed our Content Roadmap and this workshop to fit neatly into the HubSpot Inbound Marketing Methodology, but it's equally applicable to those who don't (yet!) have HubSpot.
Objectives: By the end of this full-day workshop, you will:
Have reviewed the needs of your own buyer personas, and carried out keyword analysis
Have created an outline Content Roadmap for your business
Have a formula for successful content planning
When and where? Our courses operate in Manchester, Woking, Milton Keynes and Birmingham throughout the year. Each one is limited to a maximum of 8 attendees.
Prerequisites: An understanding of your buyer personas and the benefits that your products / services bring to them will help you get the most out of the day. Being a HubSpot user is not essential.
What to bring: A laptop and, if possible, examples of existing pieces of content that are working well / things that haven't gone so well!