$599

HubSpot Training Day: Creating a Content Strategy Framework

Event Information

Share this event

Date and Time

Location

Location

The Westin Boston Waterfront

425 Summer Street

Boston, MA 02210

View Map

Friends Who Are Going
Event description

Description

HubSpot Training Day @ INBOUND 2017 is a day of training designed for HubSpot users to learn about specific inbound marketing, inbound sales, and HubSpot software topics. These trainings take place in a hands-on workshop setting and include activities using the HubSpot software and workbooks designed to ensure you can execute on your topic of choice when you return to your office. All trainings are led by HubSpot experts.

Creating a Content Strategy Framework

A powerful content strategy starts with creating alignment around a common goal – to solve for your audience and their buying journey. By the time you finish this training, you’ll have a process to bring your long-term content goals to life through a series of pre-defined content tasks as well as a completed workbook to help guide your next steps.

You should attend this training if you're a marketer:

  • Familiar with the inbound methodology, buyer personas, and the buyer’s journey.
  • Creating and promoting content (i.e. blogs, emails, social posts, etc.), but it’s not helping you attract traffic and generate the right leads.
  • Having a difficult time creating effective content on a consistent basis.

After attending this training, you'll be able to:

  • Write a content mission statement.
  • Create a buyer persona.
  • Outline a working content cluster for your content pillar resource page with a relevant conversion point.
  • Identify a promotion plan for your content pillar resource page.

What to bring:

  • A wifi-enabled laptop to the course. A tablet or phone will not suffice.
  • Business cards to network with other HubSpot users.

This training pairs well with the Nurturing Your Leads in HubSpot, Building a Brand with Social Media, or Improving Your Lead Genertion Efforts with Conversation Rate Optimization afternoon sessions.

The following terms and conditions apply to your purchase of a ticket to attend HubSpot Training Day at INBOUND (the "Event").:

  • The Event will be held on Monday, September 25th 2017 at the times specified on your tickets to the Event at The Westin Boston Waterfront.
  • There will be no refunds for tickets purchased for the Event. If you are no longer able to attend, you may re-allocate your ticket to another attendee provided that you update the ticket registration information.
  • You will only be provided access to the Event if you have purchased a valid ticket for the Event in full.
  • The Event is a separate event to INBOUND. A valid ticket for the Event will not grant you access to INBOUND. A valid ticket to INBOUND will not grant you access to the Event. INBOUND passes must be purchased separately.

Your purchase of a ticket to attend the Event is non-cancelable and non-refundable, regardless of your actual attendance or participation.


Share with friends

Date and Time

Location

The Westin Boston Waterfront

425 Summer Street

Boston, MA 02210

View Map

Save This Event

Event Saved