How often do you hear about businesses generating a high volume of leads, but closing very few – if any – of them?
This happens more often than B2B marketers and business owners care for. Who is to blame when this happens?
The “usual suspects” may include:
- The marketing department, for failing to qualify leads before passing them off to sales.
- The sales department, for being too pushy.
- The client, for not being fully ready to commit.
- All of the above.
Lead management is a crucial process to master as you attract and nurture more prospects.
Most organizations we come across do not have a defined lead handling framework. They have not distinguished the differences between a marketing qualified lead vs. a sales qualified lead.
In this session you will learn:
- How to effectively handle leads in HubSpot
- How to Use "Lifecycle Stage" in HubSpot
- How to Use "Lead Status" in HubSpot
- How to Use "Deal Status" in HubSpot
You will walk away with the knowledge you need to create a defined lead handling framework in your organization.
Seats are limited- lunch is included with ticket purchase. Register now!