[HUB Workbench] Equity Crowdfunding & Direct Public Offerings
Wednesday, December 12, 2012 from 1:00 PM to 2:30 PM (PST)
San Francisco, CA
About the class:
What are the 5 steps to use crowdfunding to raise seed money? How to build a capital plan that attracts early investors? How to painlessly attract 5,000 fans to join your affinity so you can later sell them equity?
This class will help social good companies realize how powerful affinity marketing is and how they can easily raise seed money from their fans. This can accelerate growth to reach break-even sooner.
Content's class will be based on this proven sales method so social good companies who need growth funds can use it to sell equity to their affinity group.
Basics of How To Fund a Company
a. How To Plan Your Milestones and Capital Needs
b. How To Reduce Risk To Attract Investors
c. Small Groups Fill In Milestones Worksheet
d. How To Structure Multiple Rounds of Financing
e. Small Groups Do Capital Plan Worksheet
f. Building An Affinity Group & Selling Your Offering
g. Baking In The "Investor Exit"
h. Listing on a Market & Aftermarket Support
Q & A
Hard Stop & Adjourn
Worksheet- Company Milestones
Worksheet- Capital Plan
DPO Checklist & DPO Timeline
About Mark Perlmutter:
Mark Perlmutter founded MicroAngels Common Good Investment Bank and Community. Since being licensed as an investment professional in 1981 he has raised many millions for early-stage companies from individuals. He has been quoted in the Wall Street Journal, Business Week, Fortune, Financial Times of London, Barron’s & Los Angeles Times. His experience includes clean energy, online marketing, consumer health, real estate, oil & gas and electric vehicles.
Mark received his real estate broker license after graduating from the University of Denver. He is a Board Member of the Crowd Funding Intermediary Regulatory Advocates. He resides in San Francisco and enjoys hiking, yoga, TED talks and looks forward to celebrating his 120th birthday.
When & Where
Impact Hub Workbench
Phone: Berkeley: 510-649-7700 San Francisco: 415-624-5881