Welcome to this year's pre-ITB Roadshow

Our third edition of our HTF ITB Roadshow is coming up. The program is not yet ready, but you can expect a cool selection of great speakers and topics during the course of the evening.

Like every year we will start in the afternoon (4pm) and will have 4-5 presentations of 20 min each, followed by a Q&A session with the audience and our moderator Ulli Kastner.

Make sure you dont miss those 4 hours of education and information followed by some awesome potato soup and drinks at the beautiful Hotel i31!

Possible Topics on this years agenda:

• Rate Parity and some data around it. Does rate parity actually exist? How do OTA’s undercut commissions to outbeat hotels on their direct strategies? What impact does it have on hotels performance?
• CRM for hotels - the next big thing or just a hoax? Can individual hotels actually afford good CRM? Or shall we simply think more simple?
• Chatbots and their impact on our communication with clients? Can it reduce the workload in hotels? Or does it simply open up an additional channel to deal with?
• Distribution 2020 - expedia stock price down, Google Hotelads up, Booking playing hardball. What shall hotels expect and how can they ensure independency in future?

Program:

4:00 pm - 4:30 pm: Session 1

4:30 pm - 5:00 pm: Session 2

5:00 pm - 5:15 pm: break

5:15 pm - 5:45 pm: Session 3

5:45 pm - 6:15 pm: Session 4

6:15 pm - 6:45 pm: Session 5

7:30 pm - open end: networking with drinks & food