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How User Personas Can Grow Your Business

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This webinar is designed to show you how to find new customers!

It’s crucial to understand who will be using your product or service. Knowing your audience will help influence the features and design elements you choose, thus making your product more useful to them. A persona clarifies who is in your target audience by answering the following questions:

  • Who is my ideal customer?

  • Where can I find them?

  • What are the current behavior patterns of my users?

  • What are the needs and goals of my users?

Personas give your team a shared language to use as you navigate toward success. Without defined personas, many startups fall into the expensive trap of trying to be all things to all people. Even Facebook started by targeting only the persona of Ivy League college students.

In this one hour 10xU workshop, you will learn how to clearly identify your personas and map the user journey. You’ll be amazed at the impact these will have on your customer growth!

This will be an interactive educational program facilitated by Mike Lingle, Managing Partner at 10xU. There will be a Q&A session, so bring your questions.

>>You can attend online from anywhere in the world on Zoom link provided at registration. Also register if you can't attend, but want to receive a recording after the event (but remember that you won't get your questions answered if you don't attend).

About 10xU

10xU helps people become world-class entrepreneurs by providing the education, mindset, and tools to launch and grow exponential companies—based on our experience building over 40 tech startups. We support business leaders through mentoring, innovative thinking, and connecting them to entrepreneur and investor communities all over the world. For more information, please visit

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