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Companies and organizations that have blogs see many benefits, among them, increased lead generation, better Internet search results, and the ability to get news and information out quickly. There's no doubt that having a blog is a good thing. Yet, many businesses have a hard time coming up with ideas for their blogs and have trouble actually writing the blog posts. This workshop will teach you how to write your blog: generating ideas, using keywords, improving headlines, getting readers to your site and much more!
During this three-hour, hands-on workshop you will learn:
Elements to include in every blog post
How to find blog post ideas
Types of blog posts you can write
How to make your blog work for your organization
What to include and what to avoid on your blog
How to improve your headline
You will leave the session with:
A list of actionable blog post ideas
A ready-to-publish blog post
Lists of categories and keywords for your blog
Knowledge of how to keep your blog working for you
Please note that this is not a technical class. We won't discuss the backend of setting up a blog or the software needed to create a blog.
Refreshments will be served.
Who should attend
This workshop is intended for business owners whose business website does not yet have a blog, or whose blog has not been updated recently or consistently.
What you should bring
If you have a laptop, bring it with you (the facility has Wi-Fi). More importantly, bring your thoughts about what you want your blog to be.
Transportation/Parking
There is a public parking garage directly across from the Silver Spring Civic Center, and plenty of metered parking. If you are riding Metro, the Silver Spring Civic Center is located four blocks north of the Silver Spring Metro stop on the Red Line.
Your instructor
Deborah Brody is a marketing writer and consultant with nearly 20 years of public relations, advertising and marketing experience. She has been blogging on marketing/communications since 2008 on her blog Caffeinated Views. Deborah has also "ghostblogged" for her clients, on subjects including business negotiations and customer service.
Deborah is a skilled instructor. She taught Advanced Public Relations Writing at Florida International University and has led a variety of workshops and presentations.
Deborah Brody Marketing Communications works with businesses and non-profit organizations to communicate effectively with their target audiences. We offer a creative and integrated approach to marketing communications. We will create, recreate or refine your marketing materials. Whether you want an audit of your blog and other communications materials, to develop new marketing collateral, or need help with website content, we'll find the most efficient solution.
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