How to write your blog: A hands-on workshop

Get better results from your blog!

Companies and organizations that have blogs see many benefits, among them, increased lead generation, better Internet search results, and the ability to get news and information out quickly. There's no doubt that having a blog is a good thing. Yet, many businesses have a hard time coming up with ideas for their blogs and have trouble actually writing the blog posts. This workshop will teach you how to write your blog: generating ideas, using keywords, improving headlines, getting readers to your site and much more!

During this three-hour, hands-on workshop you will learn:

• Elements to include in every blog post
• How to find blog post ideas
• Types of blog posts you can write
• How to make your blog work for your organization
• What to include and what to avoid on your blog
• How to improve your headline

You will leave the session with:

• A list of actionable blog post ideas
• A ready-to-publish blog post
• Lists of categories and keywords for your blog
• Knowledge of how to keep your blog working for you

Please note that this is not a technical class. We won't discuss the backend of setting up a blog or the software needed to create a blog.

Refreshments will be served.

Who should attend

This workshop is intended for business owners whose business website does not yet have a blog, or whose blog has not been updated recently or consistently.

What you should bring

If you have a laptop, bring it with you (the facility has Wi-Fi). More importantly, bring your thoughts about what you want your blog to be.

Transportation/Parking

There is a public parking garage directly across from the Silver Spring Civic Center, and plenty of metered parking. If you are riding Metro, the Silver Spring Civic Center is located four blocks north of the Silver Spring Metro stop on the Red Line.

Your instructor

Deborah Brody is a marketing writer and consultant with nearly 20 years of public relations, advertising and marketing experience. She has been blogging on marketing/communications since 2008 on her blog Caffeinated Views. Deborah has also "ghostblogged" for her clients, on subjects including business negotiations and customer service.

Deborah is a skilled instructor. She taught Advanced Public Relations Writing at Florida International University and has led a variety of workshops and presentations.

Read more at www.deborahbrody.com.