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Companies and organizations that have blogs see many benefits, among them, better Internet search results, increased lead generation, and the ability to get news and information out quickly. There's no doubt that having a blog is a good thing. Yet, many organizations have a hard time coming up with ideas for their blogs and have trouble writing the blog posts. This workshop will teach you how to write your blog: generate blog post ideas, use effective keywords, improve headlines, get readers to your site and much more!
During this three-hour, hands-on workshop you will learn:
Elements to include in every blog post
How to find blog post ideas
Types of blog posts you can write
How to make your blog work for your organization
What to include and what to avoid on your blog
How to improve your headlines
You will leave the session with:
Best practices for writing blog posts that get read
Ideas on how to organize your blog and create an editorial calendar
Knowledge of how to keep your blog working for you
Several actionable blog post ideas
A blog post
Motivation to start blogging!
Please note that this is not a technical class. We won't discuss how to set up a blog.
Refreshments will be available.
Who should attend
This workshop is intended for business owners and for organizational communications/marketing managers who want to launch a blog or that have a blog that has not been updated recently or consistently. This session is limited to 10 participants.
What you should bring
Please be sure to bring I.D. with you, as it is required to enter the building. Feel free to bring your laptop/tablet (the facility has free Wi-Fi). More importantly, bring your thoughts about what you want your blog to be.
Location, Transportation and Parking
Metro Offices (www.metroffice.com) is an office and meeting space conveniently located just above the Metro Center station on the Metro's Red and Orange lines. Metro is your best bet to get to this location. If you decide to drive, you will find several paid parking garages around the area.
Cancellation and refund policy
We reserve the right to cancel this workshop if there is insufficient attendance. In the case we cancel the workshop, registered participants will receive a full refund.
Participants may cancel their registration using the Eventbrite system. We will issue a 100% refund if the cancellation is made 48 hours or more from the event date. If the cancellation is requested with less than a 48 hour notice, we will refund 75% of your registration fee.
What attendees say about this workshop
"I thought the training was great. I've been trying to get my website up and running, which includes a blog. The lessons I learned at your training have been very helpful." --Attendee, November 8, 2012.
"A real good forum for sharing ideas and problems." --Attendee, February 28, 2013
"Yesterday’s session was great! It gave me the information and motivation I needed to get a blog up and going. As a bonus, it was also quite enjoyable." -- Attendee, November 8, 2012
Your instructor
Deborah Brody is a marketing writer and consultant with more than 20 years of public relations, advertising and marketing experience. She has been blogging on marketing/communications since 2008 on her blog Caffeinated Views. Deborah has also "ghostblogged" for her clients, on subjects including business negotiations and customer service, and has served as the blog editor for a national commercial real estate firm.
Deborah is a skilled instructor. She developed the How to Write Your Blog workshop, which is now entering its third year. Deborah taught Advanced Public Relations Writing at Florida International University and has led a variety of workshops and presentations.
Deborah Brody Marketing Communications works with businesses and non-profit organizations to communicate effectively with their target audiences. We offer a creative and integrated approach to marketing communications. We will create, recreate or refine your marketing materials. Whether you want an audit of your blog and other communications materials, to develop new marketing collateral, or need help with website content, we'll find the most efficient solution.
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