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Blogging has become a "must" for many independent and fee-only financial advisors.  But many advisors struggle to create a steady flow of compelling blog posts. This is why you need to enroll in "How to Write Blog Posts People Will Read," a five-lesson class for financial advisors.
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How to Write Blog Posts People Will Read: Class for Financial Advisors

Susan B. Weiner, CFA

Wednesday, January 23, 2013 at 1:00 PM (EST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird -- For Newsletter Subscribers and Clients Only Ended $600.00 $0.00
Fee after 1/8--For Newsletter Subscribers and Clients Only Ended $900.00 $0.00
FULL Price Ended $1,200.00 $0.00

Share How to Write Blog Posts People Will Read: Class for Financial Advisors

Event Details

In "How to Write Blog Posts People Will Read," my five-lesson class for financial advisors, you will learn how to

  • Generate and refine ideas for blog posts that will engage your readers
  • Organize your thoughts before you write, so you can write more quickly and effectively
  • Edit your writing, so it's reader-friendly and appealing

Newsletter subscribers and clients
pay only $600 if they register by January 9 ($900 after January 9) in return for participating fully and providing detailed feedback. The FULL PRICE for the class is $1,200.

When you participate fully in this class, you'll end up with one polished blog post--and a process you can follow to generate many more.

How you'll get there
    • Small class--limited to 16 advisors--so you don't have to compete for the instructor's feedback. Research shows that people learn best when they act on new information, including applying an instructor's feedback.
    • Lessons will be posted weekly--Recordings (.mp3 format) and handouts will become available for downloading on January 23, January 30, February 6, February 13, and February 20. You get a two-week grace period following the end of class to submit your homework for feedback.
    • Convenience because you can listen to the recordings from anywhere with a computer or an .mp3 player, with the handout that you print from your computer. You can access the private website for the class from anywhere to post your assignments or download materials.
    • Private website lets you post your homework and questions for personalized feedback from the instructor.
    • Guidance through a step-by-step process of writing blog posts, including
      • Generating blog post topics
      • Organizing your thoughts before you write
      • Positioning your blog post to appeal to readers
      • Editing your posts to boost their reader-friendliness       
    • "Hands on" practice through completing your homework assignments
    • Phone calls for posing questions "live"--Interactive calls are scheduled at 1 p.m. Eastern on Thursdays, including January 24, January 31, and additional Thursday 1 p.m. sessions on dates to be determined, based on student interest. The calls focus on your challenges and questions. If you miss the call, you can listen later to a recording.
    • Resources for the future because you can download
      • Class recordings
      • Class handouts
    • Feedback from a seasoned financial writer-editor whose clients range from the country's largest asset managers to solo professionals to trade and retail publications



What advisors say about Susan as a teacher of blog post writing

    • "The class is great! I'm really getting a huge amount of value -- there really is a process to writing."

    • "Loving the blog writing class I am taking with @susanweiner #FF"

    • “Susan's coaching is a classic case of 'under-promise, over-deliver.' I highly recommend her as a writing coach or teacher. Her coaching has improved the quality of writing in my blog posts. My writing skills were very rusty when we started. Susan's practical, insightful suggestions--along with her Blog Post Preparation Worksheet--have been an incredibly valuable resource."

What advisors say about other workshops by Susan Weiner, CFA

  • "I found this presentation very helpful because it focused on key elements to being an influential but understandable advisor."
  •  "Susan's presentation brought to life the benefits of better writing."
  • "Great tips for jump starting my client communications"
  • "Susan's presentation made me want to go back to my office and juice up my emails and letters."
About Susan Weiner, CFA

Susan Weiner, CFA, helps financial professionals like you increase the impact of your writing on clients and prospects. She writes and edits articles, white paSusan Weiner, CFA of InvestmentWriting.compers, investment commentary, web pages, and other communications for leading investment and wealth management firms. Her Investment Writing blog is popular with advisors who care about writing that deepens their connections with clients and prospects.

Susan has spoken on "How to Write Investment Commentary that People Will Read" across the U.S. and Canada for the CFA Institute. Before becoming a freelancer, she was director of investment communications at Columbia Management Group, a trustee at Batterymarch Financial Management, and a staff reporter for a weekly mutual fund publication. So she knows how to use language as a financial professional and a journalist.

Articles that Susan has written, edited or ghostwritten have appeared in
Advisor Perspectives, Boston Globe, Bottom Line/Personal, CFA Magazine, Financial Planning, Louis Rukeyser's Mutual Funds, Wealth Manager, and other national publications.
If you'd like to learn about future classes...
...then select "Information on upcoming classes, workshops, and other events" when you join Susan's email list. You can also sign up for her free monthly e-newsletter with tips on client communications and articles on investment and wealth management.
Have questions about How to Write Blog Posts People Will Read: Class for Financial Advisors? Contact Susan B. Weiner, CFA

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