ANA Workshop #73
HOW TO WRITE A PRESS RELEASE
DATE: Thursday, December 15, 2016
TIME: Check-In 9:00am | Workshop 9:30am – 11:30am
LOCATION: Blue Cross Blue Shield Administration Building 1
8220 N. 23rd Avenue, Phoenix, AZ 85021
COST: $39 per person
Is the press release dead? No, it has become more powerful than ever. Learn how to connect with the media to promote your organization. Develop a standardized process for telling your story. What is the difference between a media alert, press release, pre-coverage and post-coverage? Do you have B-roll? Learn how the media determines which story is filed and which story goes straight into the circular file! Learn how to systemize your press releases for maximum results and impact.
This workshop is designed to assist development, marketing and communications staff in crafting press releases that communicate your mission to the media as well as stakeholders. Learn how to start your own Leadership List which allows you to communicate with impactors as well.