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How to Use Strategy in Product by Expedia Director PM

Product School

Saturday, May 25, 2019 from 12:00 PM to 1:00 PM (PDT)

How to Use Strategy in Product by Expedia Director PM

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Watch it Online
Only registered attendees will be sent access to the Livestream via email
May 25, 2019 Free  

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*** DISCLAIMER: This event is ONLINE ***

As Product Managers, our role includes strategy, delivery, ideas and features. I would argue that of these areas, strategy is the most important. If you don’t have a strategy, you can deliver the best ideas and features and could still wind up with a disjointed and inconsistent product. But what is a strategy? And how do you create a good one? Another very important aspect of Product Management is influence. Product Managers are often in a position where we have influence but not authority. This is more challenging in some companies than others depending on organizational structure and personal interactions, but there are some simple ways to increase your influence and help get others to share your vision. For this session, Wendy will share her thoughts on both strategy and influence.


Main takeaways:
- The definition of a strategy
- How to go about creating a strategy
- Ideas on how to improve your influence within your product and/or organization

Meet the Speaker: Wendy Gilbert

Wendy is Director of Product Management for Egencia’s global data platform, Egencia is the corporate travel brand within Expedia,. She has been working with data for over 15 years with companies that include Egencia/Expedia, ANZ bank, Plaster Group Consulting, the Seattle Cancer Care Alliance, the Bill & Melinda Gates Foundation, Amazon and Washington Mutual. Wendy manages a small team of Product Managers spread across the U.S., India and Europe. Their focus is on ensuring that Egencia’s analytics and reporting teams have trusted, timely data that enables customers and employees to make informed decisions.

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Have questions about How to Use Strategy in Product by Expedia Director PM? Contact Product School

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Product School

Founded in 2014, Product School is the world’s first technology business school.

We provide certified courses in Product Management, Data Analytics, Coding, Digital Marketing and Blockchain to professionals across 15 campuses worldwide. In addition to on-site campuses, we also offer the same courses, live online. Both on-site and online courses are taught by real-world product managers who work at top technology companies such as Google, Facebook, PayPal, Airbnb, LinkedIn and Netflix.

Unlike traditional MBA programs designed for students seeking roles within the finance and consulting fields, Product School’s curriculum is highly relevant for the next generation of technology leaders, with classes offered at a fraction of the cost. The curriculum is designed to fit into work schedules with small classes held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs.

Expect a healthy mix of hands-on projects, group exercises, case studies, panel discussions and a variety of other forums to teach you how to lead cross-functional teams and build digital products from end to end. We also prepare students for product management interviews and enable them to expand their professional network through access to a private community of thousands of people; including alumni, mentors and hiring managers from top technology companies.

Product School also offers custom corporate training programs for Fortune 500 companies seeking to advance the product management skill sets of their existing teams or onboard new talent.

Committed to building the largest product management community, Product School has published the Amazon’s best-selling book The Product Book, runs The Product Awards ceremony and ProductCon, a multi-city product management conference.

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