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How to use Social Media & Other Digital Channels for Business? A Comprehens...

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How to use Social Media & Other Digital Channels for Business? A Comprehensive Guide

- Speaker: Maurice C Flynn


All Sections Include ... Latest Research - New Opportunities - Case Study Examples - Strategy & Measurement - Top Tools - Content Management - Community Building - Influencer Outreach - Data & CRM - ROI & Project Plans - Q&A

Bonus Materials:

All Attendees Receive ...

- Set Up On Platforms Of Your Choice - Answers To Your Specific Problems (Advance Notice Needed)

- Short & Long Term Plans Built Through The Session - Best Free Social Media Software Saving You £5k+ Est.

- Our E Book "How to use Social Media & Other Digital Channels for Business? A Comprehensive Guide"

- CPD Certificate Of Attendance & LinkedIn Reference - Access To Selected Materials For 12 Months - Free Access To Our Learning Communities Guaranteed For 12 Months

- Ask Any Question? Access To Our Trainer For 12 Months

No Other Training Event Comes Close!

Our Programme:

Step 1: How To Plan An Integrated Social Media & Digital Strategy - 1 hour

- Key Frameworks & Strategies: To Ensure Your Plan Is Focused, Relevant & Measureable From Day 1

- Search Engine Optimisation: How To Respond To The Latest Google Changes & Ensure Sustainable Growth?

- Google+ : We Look At Who's Really Using & What's Really Essential About It?


Step 2: Essential Social Media Monitoring & Brand Reputation Management - 1 hour

- Social Media Monitoring & Brand Reputation Management:Know Who's Mentioning Your Brand & Assess The Risks & Opportunities In Real Time?

Iphone Training

- Influencer Mapping, Outreach & Twitter: How To Find Your Influencers & Win Them To Your Cause?


Step 3: Creating Content Strategies That Are Successful, Sustainable & Profitable? - 1 hour

- Building A Social Website With Blogs & Forums: New Ways To Adapt & Adopt These "Older" Tools For Business Use?

- Adapting For Smartphones, Tablets & Apps - How To Ensure Your Business Has A Scalable Plan Not Just An App?

- Rich Content, Online Video & Youtube: We Know We Need It - So How To Develop & Deliver A Rich Content Plan Thats Focused, Relevant & Profitable!

- Adapted, Curated, Created & User Generated Content - Risks & Opportunities?


Step 4: How To Use To Building Relationships, Reputations & Brands ... To Extract Business Value? - 1 hour

- Expanding The Power Of LinkedIn - Crash Your Recruitment Costs, Find Top Talent, Build A Lead Generating Hub, Integrate Into Your Digital Mix, Tap Into Rich Social CRM Data - Do You Know How?

- How Useful Are LinkedIn's Latest Acquisitions Slideshare & Connected?

Connect On LinkedIn

- What Is Facebook Best For? A Hard Look At What's Really Working For Businesses There?

- How Can We Benefit From Facebook's Billion Dollar Acquisition Instagram?


Step 5. Scaling Up Success & Driving Business Conversion? - 1 hour

- Bookmarking : Digg May Be In Long Term Decline But The Newer Kids On The Block Have Huge Staying Power - Add That To Your Posts!

- Pinterest: What's All The Fuss About? We Look At Where It's Really Driving Business?

- Pay Per Click Ads: Yes They Do Work On Social If Integrated - We Look At How?

- Email Marketing: Older Tools Need Rethinking?


Step 6: How To Measurement, Prove ROI & Plan Resourcing? - 1 hour

- Metrics & ROI Models

- Social Media Regulation & Writing Policies

- Project Planning & Resources - How To Be Agile & Deliver?

- The Future: Key Trends - Social TV, In Car Systems, Google Glasses ... Where Will It End?


End of Programme

Any small changes to the agenda based on attendee mix will be advised


"Incredibly informative! Best learning and yet fun event ever!"

"Cut through the jargon and BS – taught me what I needed to know!"

"Immediately practical – saved me from wasting a five figure sum!"


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