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How to use granular data to increase SEO Performance

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The RSA

8 John Adam Street

London, United Kingdom

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Want to achieve your performance marketing goals?

You will be painfully aware that Search Console can be hard to match up the real organic traffic numbers, and getting data via the Search Console API  to ingest or allow automated reporting is a challenge due to the limit of 1m requests per day limit.

In this short session, we show how to slice the API to extract all useful data within API limits for even the largest sites, and how to use that data to quickly find meaningful insights to drive profitable SEO strategies.

We’ll also cover report extensions to benefit PPC and Programmatic bid strategies.

Key topics covered:

  • Using Search Console API to slice data for meaningful SEO analysis.

  • Reports built from Search Console API and derivable insights.

  • Zipping Search Console Data into wider reporting.

  • Calculating opportunity impact.

  • Extending reporting to benefit multi-channel.

Leading the session will be Chris Liversidge, QueryClick Managing Director.

Register now for this exclusive event for senior e-commerce and digial marketing professionals. These sessions will not only show you the full details of how these issues affect your business but also provide you with real answers that you can take back to the office and implement. 



Chris and the QueryClick team supplies companies managing heavyweight, transactional websites with data-led insights and measurable improvements in channel performance, revenue and profit – current clients retaining QueryClick include B&Q, EE, M&Co, Tesco, ToysRus and BBC Worldwide. Chris shows the powerful impact of a cross-discipline search marketing strategy on bottom-line profits for our clients. You can read some of his practical guides and educational pieces on his page at Search Engine Land.

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Date and Time
Location

The RSA

8 John Adam Street

London, United Kingdom

View Map

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