$749 – $949

How to Use Franchising To Build A World-Class Brand

Event Information

Share this event

Date and Time



Seyfarth Shaw LLP: Quinn Joseph

233 S. Wacker Drive

Suite 8000

Chicago, IL 60606

View Map

Refund Policy

Refund Policy

Refunds up to 7 days before event

Friends Who Are Going
Event description


Discover the “best practices” for leading and managing a franchise growth strategy in the 21st Century.

Network with leading C-Level and senior leaders from other Brands who use franchising as their primary growth strategy.

Seyfarth Shaw, LLP & Management 2000 have designed this event for franchisors looking to connect, innovate and evolve their franchise system to the next level. It is a must-attend as you will leave with valuable information, insights, strategies, tactics, philosophies, policies, procedures, programs, and practices to improve your business and help you grow and succeed in the future.

We are well into the 21st Century and most franchisors are realizing there are major differences between franchising in the 20th and the 21st centuries.

Everything is Different:

  • The 20th Century:

    • Focused on manufacturing and selling “stuff” from hotel rooms to sandwiches. Selling the “stuff” meant focusing on “feature and benefits”. Selling was focused on “bundling”, and “value pricing”, “rewarding loyalty”.

    • Franchising was characterized by franchisees who saw little or any value in the services they were getting for their royalties. They often said; “What have you done for ME lately”, and “grow the system, but not in my market”, and “my market is different”.

    • Measured what was important then: Cost of goods sold, labor, average ticket, margins, etc. These are lagging metrics.

  • The 21st Century:

    • Is all about the “experiences” franchisees have and their perception of those experiences.

    • It is all about the perceptions customers, guests, and clients of Brands [B2B and B2C] have before, during, and after thinking about doing business with a Brand or actually doing business with a Brand.

    • Is all about the way people feel.

    • Measures new customers; customer retention, satisfaction, disengagement and engagement, frequency, team member satisfaction, retention, etc.

    • Many companies use the Net Promoter Score to measure customer perceptions of value.

    • Uses metrics that are “predictive” of profit, growth, and team member and customer perceptions of their experiences.

    • Utilizes “Root Cause Analysis” to determine improvements to results by determining changes to behaviors, process, and technology.

    • Deploys state-of-the-art legal compliance systems, franchisor-franchisee relationship management and engagement best practices and dispute-resolution technologies.


Day 1 Morning

  • The differences between a 20th and 21st Century Franchise Company.

  • Discover how to evolve from a franchise company to building a Brand.

  • Leading and managing franchisees.

Day 1 Afternoon

  • Getting franchisees to grow their businesses.

  • Managing change in a franchise Company

  • Culture: discover how to create, measure and sustain it.

Day 2 Morning

  • Managing the franchisee / franchisor relationship.

  • Franchisee Advisory Council vs a Brand Advisory Council; discover the difference.

  • Franchise company metrics that predict future revenue and profits.

Day 2 Afternoon

  • The top legal issues facing franchising today.

  • Mergers & Acquisition

  • Intangible Assets

  • Making your Brand an attractive opportunity to Private Equity or for mergers and acquisitions.

  • Avoid or stop the crises of disengagement most franchisors experience.


  • Participants will have the opportunity to submit their questions / concerns regarding these topics prior to the workshop.

  • Participants will be able to ask questions and get answers from participants, Management 2000 & Seyfarth Shaw.

  • A summary of each discussion will be provided to participants

Participants will be given the opportunity to submit additional questions during the session.


Bob Gappa, CFE

Founder & CEO

Management 2000

Management 2000 [M2000] was founded in 1981 and has worked with over 1,450 companies in the US, Canada, the Middle East and worldwide. Clients vary from startup concepts to well established companies with thousands of locations.

Bob is one of the most respected authorities on growth strategies and franchising. He is a frequent speaker and exhibitor at franchise conventions and industry events including: the IFA [International Franchise Assn], the CFA [Canadian Franchise Assn], Latino Leaders Franchise Conference and various Conferences in the Middle East. He is the author of numerous articles that have become industry reference documents on franchising and multi-unit growth and profitability strategies. Most recently he contributed a chapter to Andrew Sherman’s book called “The Crisis of Disengagement.”

M2000 currently has offices in Tucson, AZ, Houston, TX, and Dubai, UAE.

M2000’s areas of expertise for franchise systems:

  • Plan for growth,

  • Establish and implement a customer-centric culture,

  • Develop franchise recruit systems,

  • Train field consultants,

  • Develop leadership skills,

  • Write operations manuals,

  • Develop new franchise training,

  • Develop effective franchiser-franchisee relationships, and

  • Help franchisees develop growth business plans.

M2000 conducts seminars on topics of interest for franchise companies: franchisees, corporate staff and multi-unit operators.

Bob has been a franchisee with several different concepts and CEO of a Franchise Brand, thus bringing a wealth of knowledge from different perspectives.

Andrew J. Sherman


Seyfarth Shaw LLP

Andrew is a Partner and Chair of the Corporate Department in the Washington, D.C. office of Seyfarth Shaw with over 900 lawyers worldwide.

He is the author of 26 books on business growth, capital formation and the leveraging of intellectual property. Including:

  • 22nd book, Harvesting Intangible Assets, Uncover Hidden Revenue in Your Company’s Intellectual Property, (AMACOM) published in October of 2011.

  • Latest book The Crisis of Disengagement published in January 2017.

  • The best-selling Mergers and Acquisitions from A to Z, published by AMACOM in 2010.

  • 2nd edition of the Due Diligence Strategies and Tactics, published in 2010.

  • 23rd book Essays on Governance, published June of 2012 and in 2013, he was named by NACD as one of the Top 100 Leaders in Governance.

  • In 2014, he was included in the global IAM 300, recognizing the world’s thought leaders in managing intangible assets.

He has appeared as a guest and a commentator on all of the major television networks as well as CNBC’s “Power Lunch,” CNN’s “Day Watch,” CNNfn’s “For Entrepreneurs Only,” USA Network’s “First Business,” and Bloomberg’s “Small Business Weekly.” He has appeared on numerous regional and local television broadcasts as well as national and local radio interviews for National Public Radio (NPR), Business News Network (BNN), Bloomberg Radio, AP Radio Network, Voice of America, Talk America Radio Network and the USA Radio Network, as a resource on capital formation, entrepreneurship and technology development.

Andrew has served as a top-rated Adjunct Professor in the Masters of Business Administration (MBA) programs at the University of Maryland for 26 years and at Georgetown University for 17 years in both the business school and the law school where he teaches courses on business growth strategy.

He has served as General Counsel to the Entrepreneurs’ Organization (YEO) since 1987. In 2003, Fortune magazine named him one of the Top Ten Minds in Entrepreneurship and in February of 2006, Inc. magazine named him one of the all-time champions and supporters of entrepreneurship and business growth.

Share with friends

Date and Time


Seyfarth Shaw LLP: Quinn Joseph

233 S. Wacker Drive

Suite 8000

Chicago, IL 60606

View Map

Refund Policy

Refunds up to 7 days before event

Save This Event

Event Saved