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How to use Branding to Stand Out w/ ex. Delivery Hero & solarisBank

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The Family

Engeldamm 60

10179 Berlin

Germany

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In the race to build a business the crucial step of branding is often overlooked in favour of fast-track growth and efficient scaling. Yet, businesses that invest in branding are the ones that customers return to time and again. So, what is the "secret sauce"? How can you use branding to differentiate yourself?


We are very excited to have two incredible people, Beth James ex. Head of Brand & Culture at Delivery Hero‘s UK entity "hungryhouse", and Factory, as well as Philipp Blankenagel VP Communications & Marketing at solarisBank, joining us at The Family to share their expertise around branding.


/// Lineup:


THE SECRET SAUCE: HOW TO USE BRANDING TO STAND OUT w/ Beth James ex. Head of Brand at Delivery Hero (UK)


Beth James is a brand builder & marketing specialist with more than 15 years experience in international environments. She has worked for some of the worlds leading advertising agencies on blue-chip accounts like Heineken and Subaru, as well as successful local ventures such as Delivery Hero, Urbanara, Rocket Internet and Factory. During her 5 years at Delivery Hero, she developed a re-positioning strategy for its UK entity which dramatically increased the profile of the brand and contributed to a successful sale. Today, she coaches start-ups & early stage businesses to grow more effectively through the power of branding.


Using experience and insights from the Berlin start up scene, Beth will share thoughts on how to use branding to gain competitive advantage.


We will explore:

- The dynamics of todays crowded market

- How to identify your uniqueness

- Building a message that cuts through

- Tips for delivering powerful brand stories


HOW TO BUILD VALUE THROUGH BRANDING w/ Philipp Blankenagel VP of Communications & Marketing at solarisBank


Philipp Blankenagel is Vice President of Communications & Marketing at solarisBank and in this role leads the integrated Corporate Communications & Marketing team, which is responsible for all earned, paid and owned media as well as the brand of the fully licensed Banking-as-a-service platform. Prior to this, Philipp lead the external and internal communication as Head of Communications of the company and was part of the founding team. Before solarisBank, he worked in Communications and Marketing for the Berlin-based company builders HitFox Group and FinLeap, being part of several venture launches in the fields of fintech and adtech. In 2016, he was nominated as one of the „30 under 30“ rising talents in PR. Philipp holds a MSc in Communication Management from University of Hohenheim and studied in Germany, Norway and South Africa.



The event is 100% open and free! It will be followed by a Q&A and drinks so we can all get to know each other better.

Don't forget to register to let us know you're coming ;)


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The Family selects 20 startups from everywhere in Europe every 8 weeks. Could it be you? <3

Apply for the next session. => https://apply.thefamily.co/

About The Family:

We’re a long-term strategic investor that empowers entrepreneurs through education, services, and capital. Founded 5 years ago in France, we now have a portfolio of 250 startups. Raised €500M collectively for them so far. You may know some of them, like Algolia, Side.co, CaptainTrain, Star Of Service. And now we’re also located in London and Berlin. If we can help entrepreneurs make the most of these European ecosystems, we'll be happy!

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Date and Time

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The Family

Engeldamm 60

10179 Berlin

Germany

View Map

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