$25 – $80

How to Use Art & Science to Elevate PR

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Location

Viscount Suite Hotel

4855 E. Broadway

Tucson, AZ 85711

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Event description

Description

In this half-day, interactive seminar on the art and science of behavioral PR research, take a deep dive into the world of PR research. Learn to design research that goes beyond “check the box” opinion surveys and provides results that prove the value of PR to the organizations we counsel. You’ll gain a better understanding of effective strategies for measuring outcomes and return on investments.

Special Guest Speaker:

Robin Schell, APR, Fellow PRSA

Senior Counsel and Partner, Jackson Jackson & Wagner

A National Behavioral Public Relations & Management Consulting Firm

Workshop will include case studies from JJ&W’s practice and facilitate discussion on:

  • The Barcelona Principles and The Future of PR Research
  • Strategic Use of Primary & Secondary Data
  • Selecting the Best Methodologies For Your Target Audiences
  • Research Objectives & Measuring “The Right Stuff”
  • Measuring Outputs vs. Outcomes
  • Designing Your Survey Instrument


WORKSHOP SCHEDULE

8:30 a.m. to 9:00 a.m. Registration & Networking

9:00 a.m. to 12:00 p.m. Workshop

Noon to 1:00 p.m. Lunch

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Date and Time

Location

Viscount Suite Hotel

4855 E. Broadway

Tucson, AZ 85711

View Map

Refund Policy

Contact the organizer to request a refund.

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