How to Use AdWords to Drive Sales

Geared for both new and experienced users of AdWords, this training session will provide insights into how to best structure and implement AdWords that will not only generate clicks, but also drive online conversions (sales, leads, etc). In addition to an instructional walk through, we’ll reserve time for Q&A to answer specific questions you may have.

The session will be led by Peter Platt, president of Accountable Digital, one of the first 100 people certified in AdWords. He’ll share best practices from his 15+ years of managing AdWords campaigns for local, national and International clients in both the B2B and B2C space.