How to Thrive in a Rapidly Changing Marketing Industry

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City Winery

609 Lafayette Street

Nashville, TN 37203

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No Refunds

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Join AMA Nashville for our next Thought Leaders Luncheon,

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With a unique vantage point gained through his experiences as a successful serial entrepreneur, angel investor and brand builder in industries spanning music, media, marketing and technology, Claude Zdanow, Founder and CEO of multi-national marketing conglomerate, Stadiumred Group, shares his observations on the dramatic shifts occurring in marketing and recommendations for tangible ways to manage and grow your brand or marketing business in today’s dynamic and rapidly-evolving environment.

In addition to identifying key indicators of change he has found useful in addressing the shifts occurring the marketing industry – from small to giant brands, from boutique to international conglomerate agencies to those businesses in-between – Claude will also take a deeper dive on how brands are changing; the impact of agency fragmentation, consolidation and hybrids; what that impact means for brands and their marketing partners; why you should care and ways you can prepare and thrive whether you’re a brand, boutique, agency or a marketing business somewhere in-between.

Claude will also share real-world knowledge, insight and advice on the essentials you’ll want to understand in financing or selling your own business as well as smart growth strategies that include investors, lenders, debt and mergers and acquisitions (M&A).

Claude concludes with key elements you can consider in running your brand or marketing business.

Take Aways -

  • Learn the trends driving marketing industry change and how it is impacting brands, boutiques, agencies and those in-between.

  • Understand the importance of the new integrated mix brands want and how their marketing partners are approaching to deliver.

  • Find out what the middle market is and why it is so important for marketing companies.

  • Discover how investors, lenders, debt and M&A are smart growth elements for your business, the differences to other industries, and the many ways to successfully leverage these tactics.

  • Draw parallels to your own businesses or roles and learn how to better position yourself for the evolving climate in which we’re operating.



SPEAKER: Claude Zdanow, Founder and CEO of Stadiumred Group

Entrepreneur & public speaker, Claude Zdanow has packed a lot of success into his 31-year life. The founder and CEO of the Stadiumred Group; Claude is one of the youngest media, marketing, and music authorities in the world.

Claude has launched or acquired multiple successful businesses within the Stadiumred Group. Currently, these include SevenBlue (branding & experiential marketing company), Gyrosity Projects (digital marketing company), MagicBullet Media (content production company) and Stadiumred Europe (a business development company). As of recently the group also includes multiple portfolio business investments via Stadiumred's venture business, Stadiumred Ventures.

Claude started Stadiumred with its first business Stadiumred Studios in 2007. It was one of the most prominent and fastest growing music recording facilities in the United States. Having worked with clients ranging from Drake & Eminem in Hip Hop to Yo-Yo Ma & The Chicago Symphony in Classical, Stadiumred Studios was associated with 30 Grammy Nominations and 22 Awards.

Claude later went on to manage The Chainsmokers during the early years of their career when launching Stadiumred Music, before later selling the business to Scoremofo (an affiliate of The DA's Office) when fully transitioning Stadiumred Group's focus towards the marketing industry.

A passionate and cognizant speaker, Claude talks about Stadiumred, marketing, music, and business to audiences around the world. His work has landed him in numerous TV, online and print publications including Bloomberg TV, Rolling Stone, MIX Magazine, Pro Sound News, MarketWatch, MSN and The Village Voice as well as participating as an industry expert for varying organizations and events such as The Recording Academy, The Organization of American States, Grammy Camp, Pro Audio Summit, Rotterdam Beats, SAE University (Milan, Berlin, NY), Columbia Business School, Winter Music Conference & Amsterdam Dance Event.

Claude is also an active investor and advisor to an array of businesses.





Note: Parking is included in the price of your ticket. Parking attendants will guide you to an on-site, self-park spot at City Winery until on-site self-park spots are filled. A valet will park your car (free) after on-site City Winery spots are full. Follow the signs near Lafayette Street. SP+ parking lot adjacent to City Winery is NOT free.



Date and Time

Location

City Winery

609 Lafayette Street

Nashville, TN 37203

View Map

Refund Policy

No Refunds

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