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How to Successfully Market to Eight Customer Groups

SCORE San Francisco

Friday, June 2, 2017 from 9:00 AM to 12:00 PM (PDT)

How to Successfully Market to Eight Customer Groups

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Ticket Type Sales End Price Fee Quantity
Registration Jun 1, 2017 $45.00 $0.00

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Event Details

 

You will learn the difference between conventional marketing and the more powerful: "sizzle marketing," which converts prospects into motivated buyers by selling benefits and fulfilling needs. Learn how to use "sizzle marketing" with 7 marketing techniques to get higher customer response for your products and services.  After this 3-hour workshop, you will have the target marketing skills you need to more rapidly grow your customer base. You will learn how to create professional marketing campaigns that get results.
  • Learning how to use target marketing to reach 8 (or more) diverse customer groups
  • Creating more powerful marketing campaigns by tying your product to customer needs
  • Motivating customers to buy from you by selling benefits not features
  • Learning how to design and implement marketing strategies that attract new customers while retaining old ones
  • Using the 7 marketing tools of Phone, Email Marketing, Newsletters, Ads, Written Articles, Speeches, and Networking to generate more customers
  • Choosing the best marketing technique to reach a target market
  • Learning how to close more sales with a powerful "call to action"
Presented by SCORE member Larry Schwimmer 
Larry has had more than 30 years of marketing, sales and business development experience. He was a Group Product Manager for NABISCO, managing $90 million in brands. In a sales capacity he sold $115 million in consulting revenues for financial service companies such as as Smith- Barney/CitiGroup and Mcgladrey/H&R Block. In addition, he has presented his marketing, sales, business development and communications-skills workshops before 25,000 business and professional people throughout North America and inside companies such as Bank of America, IBM and Xerox.

SCORE’s refund policy: SCORE will refund any registration fee when advised prior to the event that the attendee wishes to cancel for any reason  SCORE will also refund any registration fee for an event that is cancelled by SCORE.  SCORE will always agree to transfer a registration to a subsequent workshop of the registrant’s choosing.  If a request for refund is made subsequent to the class, SCORE will make a determination as to the justification for that refund.  

Parking in the area is very expensive.  Public transportation is suggested. We are located mid-way between the Embarcadero and Montgomery Bart Stations.

Have questions about How to Successfully Market to Eight Customer Groups ? Contact SCORE San Francisco

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When & Where


SBA Entrepreneur Center
455 Market Street, Suite 600
San Francisco, CA 94105

Friday, June 2, 2017 from 9:00 AM to 12:00 PM (PDT)


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Organizer

SCORE San Francisco

 

SCORE is a resource partner with the Small Business Administration providing training  and free counseling for new and existing businesses

For classes given by SBA at the  San Francisco Entrepreneur Center, go to www.sbatrainings.eventbrite.com

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How to Successfully Market to Eight Customer Groups
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