How To Succeed in the UX Industry: Build a Career

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Mustard Seed

2/F, Emperor Group Centre

288 Hennessy Road

Wanchai, Hong Kong Island

Hong Kong

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The roles of User Experience Design (UX) and User Interface Design (UI) often overlap, boundaries can be blurred and sometimes confused. What is clear is that effective UX integration is essential in successful product development. As such, more businesses are incorporating UX Design in their process and demand for people with the relevant skills has never been higher.

This panel will explore the roles of UX and UI Design in the Hong Kong context. Panelists’ will discuss the needs of employers and the potential opportunities for would-be designers. What are the most relevant and in-demand skills/knowledge/attitudes? What do you need to do to excel as a UX/UI designer? Sign up now and find out more.

Who should Join?

- Students, or recent graduates considering UX as a first career

- Professionals from different fields considering the switch to UX

- Design professionals seeking to join the discussion

- Anyone keen to know more about UX


- What is the current UX/UI industry ecology like?

- What are the key skill sets and knowledge and attitudes needed for aspiring UX/UI designers?

- What are the essentials for anyone to kickstart a UX/UI career?

- What are the employers' expectations on a UX/UI designer? Are they realistic?

- How might the future of the UX/UI industry in Hong Kong look?

Beverages Sponsored by:


Neil Williams - Design Strategist @ Lucidity Asia

Neil is a Design Strategist with 20-years of design experience and the founder of Lucidity, a design research consultancy that helps organisations and startups use effective design methods to frame and answers difficult questions.

Panel Guests:

Ilya Belikin - Product Manger @ LYNK

Ilya Belikin is a Designer and a Product Manager. He has lead software product development with cross-functional teams for more than a decade in a variety of industries including; e-commerce, logistics, enterprise expert systems and smart home.

Ilya moved to Hong Kong in 2012 and quickly fell in love with the city. Since then Ilya has worked with tech startups focusing on designing contextually aware experiences for IoT, smart offices and smart homes.


Being a lifetime learner, Ilya recently joined Lynk where he leads the development of the knowledge sharing platform for at scale.

Alfreda Yu - Experience Design Director @ Isobar

Alfreda has 19 years of experience design and usability experience, beginning with Masters degree in Human-Computer Interaction at Stanford University. Supported by her technical background, she has been able to combine her passion for delivering delightful user experiences in the front-end with considerations for technical feasibility.

After obtaining her Masters degree, she spent three years in Internet consulting in the San Francisco Bay Area, then subsequently at Yahoo! US, leading interaction design for their US shopping site. Returning to Hong Kong, she worked in similar capacities with CSL and Philips. Now Experience Designer Director for Isobar HK, she oversees the Experience Design team on large digital platform builds, regional campaigns and all projects Experience Design related. Client Experience Includes Audi, Rosewood Hotel Group, Estée Lauder, FWD Insurance, Marriott Hotels, Jumping Gym, Darlie, Swire Hotels, Hong Kong Land, Wall Street English China and Uniqlo.

Damien Bell - Director - Hong Kong & Greater China @ Cogs Agency

Damien is an former Marketing & PR Manager and now digital talent specialist with over 13 years industry experience working in both large and small organizations. Damien moved to Hong Kong in 2012 to launch Cogs Agency into the region.

Cogs has gone on to support large multinational corporations, SME’s and startups in identifying and attracting niche specialist and often niche skills/talent, particularly within the field of UX/CX, data analytics, product management, marketing and technology. This also includes Strategic consulting for companies on their internal recruitment processes, team/department structures, recruitment strategy and job specification. Talent insight and counsel for companies looking to build and grow digital capabilities in Hong Kong and China

Cogs has been a key sponsor and supporter of communities and events such as IXDA, HK Service Jam, Service Design Conference HK and UI/UX Conference Shanghai.

Homaxi Irani - Strategic Experience Design Consultant

Homaxi has worked in the field of HCD for over 18 years, yielding a unique understanding of experience design capabilities and characteristics among different types of organizations. She enjoys the delicate balance of working with teams and stakeholders at their level of readiness while nudging and coaching for change towards a more design-thinking and human-centered mode of product/service development. With her practitioner grounding in the formative end of the design value chain, Homaxi has spent the last 10 years as a design leader with experience in building and elevating UX and CX capabilities within organizations.

With a deep motivation to share her experience and help others within the industry, Homaxi enjoys spending time coaching and training. She is energized about creating and implementing results-oriented approaches to solving problems and delivering solutions that are viable for the organization, and don't compromise the human experience.

Homaxi has worked in various countries across the APAC region (predominantly Australia and Hong Kong), on brands including ANZ, QBE, SunLife, Union Bank, Australia Post, Australian Broadcasting Corporation, Jetstar, and Yellow Page

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Mustard Seed

2/F, Emperor Group Centre

288 Hennessy Road

Wanchai, Hong Kong Island

Hong Kong

View Map

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