$15 – $25

How-to Startup: Media Strategies

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Location

WeWork Food Labs at Waterfront Plaza

60 Francisco Street

San Francisco, CA 94133

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Eventbrite's fee is nonrefundable.

Event description
SF CPG's "How-to Startup" panel focused on successful media strategies

About this Event

As today's savvy consumers discover products online rather than on-shelf and more brands are vying for those eyeballs, successful media, PR, and communications strategies are critical to success. Join us for a discussion with Heather Mack (Wall Street Journal), Anna Starostinetskaya (VegNews), and Andrew Noyes (JUST). Topics include:

  • How to identify relevant media outlets
  • When is the right time to get your story out
  • Developing pitches and building relationships
  • What to do when things go wrong

The panel will be moderated by Larissa Zimberoff (Bloomberg contributor, upcoming book on future foods: Fall 2020, Abrams Press)

This event is likely to hit capacity, we recommend purchasing tickets in advance.

Product Sponsors

Delicious product sponsors include LOCA (plant-based cheese dip), Bread SRSLY (gluten free sourdough), Bissy (kolanut energy drink), Ocean's Halo (deep seawater drinks), 12 Tides (organic puffed seaweed chips), Superfood Deli Cuts, and Renewal Mill (upcycled ingredients and vegan cookies).

Agenda

6:00-6:45: Networking / Social

6:45-7:30: Panel Discussion

7:30-8:00: Closing networking

Description of the series

In SF CPG's “How-to-Startup” series at WeWork Food Labs, explore topics critical to today’s CPG world. Whether you are a current or future entrepreneur, a partner in the ecosystem, looking to network, or just a fan, this will be a great way for you to learn about mission-critical building blocks of the successful startup. We’ll start & end with social time, and in the middle, we’ll have a short discussion and Q&A session. Monthly “How-to” topics will include Disrupting Conventional Categories (Dairy), Media Strategies, Branding, Selling Stories, Operations Scale Up (KitchenTown), Distributors, Building a Team, Fundraising, etc.

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Date and Time

Location

WeWork Food Labs at Waterfront Plaza

60 Francisco Street

San Francisco, CA 94133

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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