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How to Start a Food Business - Sept. 11

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North York Civic Centre

5100 Yonge Street

Lower Level, Council Chambers

North York, Ontario M2N 5V7

Canada

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Got an idea about starting a food business? Want to learn before you "venture" into a food business? Looking to find out how to search for a licensed industrial kitchen that can help get your venture off the ground? Or just got a delicious recipe you eventually want to cook up into a money making business?

Then be sure to attend this valuable seminar on how to get started. You will hear from Michael Wolfson, City of Toronto Economic Development & Culture's Food & Beverage Sector Specialist about:

  • How to set up the structure of your business
  • What is required to set up a food manufacturing entity
  • How to brand your identity
  • How to cost out your pricing proposition
  • Where to go to get additional help in getting your business off the ground.

You will also hear directly from a food service expert about the paths and pitfalls of setting up a new restaurant, café, or catering operation, such as:

  • How to find the right location
  • What costs to consider before venturing into a location
  • Picking the right theme and venue for your operation
  • What is the best way of entering into the food service sector

And finally you will hear from Dana McCauley, Executive Director of Food Starter, who will provide insights on how to develop and take a food product to market, as well as share details about how Food Starter – Ontario's only food processing incubator – can assist you with building a successful food processing business. You will learn:

  • How to apply to the program
  • Equipment available within the facility
  • Programming and assistance that is available for clients
  • Others services that are available to help early stage food companies

If you want to find out the do's and don'ts of starting a successful food business, don't miss this event.

Presenters' Bios

Dana McCauley is the Executive Director for Food Starter, a food business incubator and accelerator, located in Toronto. Dana is a seasoned front end marketing executive with extensive experience in all facets of the food business and a track record of taking ideas from concept to kitchen to commercialization. Dana was Vice President of Marketing Innovation for an internationally successful frozen foods company and an on-air judge for seasons one and two of Canadian reality TV show Recipe to Riches. Dana’s most recent media project is YouTube channel Food Trends TV where she shares industry insights in a video format.

Michael Wolfson is the Senior Advisor Food & Beverage Sector for the City of Toronto Economic Development and Culture Division and has created a 30 year career out of his passion for culinary arts and business. For 20 years Michael supported and drove new product development, sales, and marketing for a number of natural foods manufacturers and distributors. In his current role Michael champions industry wide initiatives such as: developing export opportunities for Ontario food processors, creating labour force training for this sector, incubation and commercialization of new products, and assisting large and small food processors in Toronto grow their operations. Michael has participated on the Greater Toronto Agricultural Action Committee, Ontario Culinary Tourism Steering Committee, the Toronto Envirofood Working Group, the City of Toronto Food Strategy Steering Committee, the Board of the Toronto Food Business Incubator, the Advisory Committee for the Toronto Local Food Procurement Policy and an advisor for the Golden Horseshoe Food and Farming Action Committee. He is a graduate of both York University and George Brown College.

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Date and Time

Location

North York Civic Centre

5100 Yonge Street

Lower Level, Council Chambers

North York, Ontario M2N 5V7

Canada

View Map

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